Ignore the iPhone X naysayers

“The Nikkei Asian Review wrote on January 29 and February 20 that Apple was ‘slashing’ production of the iPhone X from 40 million to 20 million units for the March quarter,” Chuck Jones writes for Forbes. “These made it appear that the iPhone’s March quarter demand was declining more than it usually does from the December quarter and that the X’s sales were disappointing.”

“When you work through the numbers and compare them to previous March quarter’s new products, it shows that 20 million X’s is more in-line with historical results,” Jones writes. “The fall of 2017 was the first time that Apple launched three new iPhones. Overall the iPhone 8 and 8 Plus did well and helped contribute to iPhone unit sales increasing over 6% year over year on a weekly basis.”

“CIRP, or the Consumer Intelligence Research Partners, estimates that the iPhone 8 and 8 Plus accounted for 24% and 17% of U.S. iPhone sales in the December quarter,” Jones writes. “The bottom line is that the iPhone X was never going to sell 40 million X’s in the March quarter and 20 million is pretty much in-line with historical trends. And even at 20 million X’s Apple should still dominate the smartphone profit pool.”

Read more in the full article here.

MacDailyNews Take: Good advice.

But, don’t totally ignore them. Profit from them!

AAPL is like a buoy. Quick, it’s back on the surface! You there, analyst, and you, too, swim down and tug on the chain! Drag it under… lower, lower… Good! Now, quick, everybody jump on, and we’ll take a ride back up to the top again!MacDailyNews, January 9, 2012

At the most basic level, it’s extremely simple: Pump, then dump. Foment, then buy. Rinse, lather, repeat as the SEC sleeps.MacDailyNews, April 26, 2012

In what has become the Nikkei’s annual shocker: Apple is decreasing production in the quarter after Christmas. Cue the horror!

Everything in this Nikkei article is conjecture, estimates, and FUD.

This report (as with many of Nikkei‘s Apple-related reports) smacks of a plant designed to depress the price of AAPL. Plain and simple. And Nikkei seems to be the preferred place to do it.

Those who fail to learn from history are doomed to lose money in the stock market. History lesson below. — MacDailyNews, December 30, 2016

Do iPhone X sales spell trouble for Apple? – January 30, 2018
Apple supplier says report of iPhone X production cuts was overstated – January 30, 2018
Another January, another misleading iPhone supply cuts story from Nikkei – January 29, 2018
Apple stock drops after Nikkei report of iPhone X production cut – January 29, 2018
Reports of Apple cutting iPhone X orders make no sense – January 2, 2018
Apple stock tumbles on one poorly-sourced report of low iPhone X demand – December 26, 2017
Apple and suppliers shares drop on report of weak iPhone X demand – December 26, 2017
Nikkei: Apple to decrease iPhone production 10% in first quarter of 2017 – December 30, 2016
Nikkei proclaims ‘iPhone 7’ Dead On Arrival; bemoans Apple’s ‘lack of innovation’ – May 12, 2016
Japan’s Nikkei, The Wall Street Journal blow it, get iPhone demand story all wrong – January 16, 2013
Did Apple reduce 4-inch Retina display orders due to improving yields? – January 15, 2013
Analysts: iPhone 5 demand ‘robust;’ ignore the non-news noise – January 15, 2013
Apple iPhone suppliers decline on report orders cut by 50% – January 15, 2013
Apple swoon erases $17 billion from stock market – January 14, 2013
Apple iPhone 5 production cut signaling a new product release? – January 14, 2013
Apple drops to 11-month low on old reports of component cuts – January 14, 2013
The strange math of Apple’s alleged massive iPhone 5 component cuts – January 14, 2013
UBS analysts: Apple iPhone component order reduction ‘old news’ – January 14, 2013
Apple pulls down U.S. futures – January 14, 2013
Apple shares drop below $500 after reported cuts in iPhone 5 parts orders – January 14, 2013


  1. Glad I am not a day trader and do not have to worry about the pump and dump cycles of the Wall Street casino. I buy for the long term and the only days that count for price are the day you buy and the day you sell- everything in between is just a distraction.

    1. What’s that Lenovo phone over there. . . Yeah, the one with the notch! That one. And those other Chinese Android phones? What? They’ve got notches too, you say. Oh, my. . . They ARE copying the iPhone X.

      1. Android manufacturers need to keep all their bases covered even if those features aren’t highly desired. It’s amusing they copy something that’s not really needed, in the notch’s case. They’re using the space on either side of the notch for information, just like the iPhone has.

  2. Including the first iPhone, I have bought every (s) series iPhone. This one, the x, I skipped because 1) the 6s suited me fine and 2) I’ll wait till this next gen full screen iPhone comes out. I have a strong hunch the big cycle will be filled this coming fall. Apple customers, for the most part, it’s not about price points.
    I pay absolutely no mind to the ongoing negativity, all just pure noise to manipulate.

        1. That could be literally true, were applecynic bereft of a larynx, having lost the use of that speech organ in combat, say. I can imagine a young soldier blasted by an IED in Afghanistan, recovering from surgery in a forlorn VA hospital, struggling to hold a pencil with the heavy cast, learning ASL from a kindly nurse. We ought to show compassion for our wounded veterans!

  3. I like my X , aside from the weird setup with the sleep , wake button , and holding two buttons down to power off , it’s a nice device , and you’re gonna laugh , I actually LIKE the notch , weird huh ?

    1. I don’t mind the notch at all. What’s mildly annoying is Face ID which requires you to look at the phone from the correct angle otherwise you’re forced to enter your passcode (happens to me once or twice every day, far more than Touch ID ever did). I’m going to experiment with turning off “Require Attention for Face ID” to see if it helps. It also doesn’t work with sunglasses on which is annoying as well.

  4. With those type of reports at work, Amazon will easily pass Apple in market cap value. There will never be any negative reports for Amazon. Amazon is what Wall Street considers the perfect company. If Apple is a company running on all four cylinders, then Amazon is running on at least eight cylinders with direct injection and twin turbos. Any time there is one positive article for Apple, there will be at least five negative articles. No one wants to see Apple’s share price keep climbing. Most of Wall Street has already reasoned it’s far smarter to pay $1600 a share for Amazon than pay $190 for one share of Apple.

    Not one current Amazon product got dumped on worse than Apple’s HomePod. All of Amazon’s smart speakers are said to be crushing it in sales while HomePod sales were said to be sadly disappointing. That’s how it always goes.

    Anyway, the slashing of iPhone production is something any shareholder expects by now but it still frightens them and that’s why these analyst reports exist. To scare off potential Apple investors and it works every time. Let’s see how far down it pushes Apple stock today. One day up, the next day, down. It’s a nice stomach-churning Apple roller-coaster ride.

  5. I’ve had my new iPhone X for about three weeks and the screen goes very dim while using only the map app. This seems to be an overheating issue. and only happens when the phone is sitting in the sun near the windshield.

    I bought the phone from AT&T. My question is – do I need to go to AT&T or Apple to get a replacement phone?


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