Apple opens its first store, Apple Kärntner Straße, in Austria Saturday

Apple Kärntner Straße, Apple’s first store in Austria, will open Saturday at 9:30 a.m. in the heart of Vienna. Nestled on the famous pedestrian shopping street between St. Stephen’s Cathedral and the Vienna State Opera, the store’s 150 employees will invite visitors to experience the creative sessions and services offered in Apple Stores around the world.

“We can’t wait to join the bustling city of Vienna, a European crossroads so rich in history and culture,” said Angela Ahrendts, Apple’s senior vice president of Retail. “Apple Kärntner Straße brings the best of Apple together with our products, services and educational programs. Everyone is welcome to connect, be inspired to learn, and unlock their creativity.”

Designed with the original heritage building in mind, the two-level store features a corner entrance and reinstated exposed columns with large window openings that seamlessly connect it to the public gathering space outside. The highly knowledgeable employees together speak 44 languages and will be ready to serve international customers at Apple Kärntner Straße.

Apple Kärntner Straße is located on the famous pedestrian shopping street between St. Stephen’s Cathedral and the Vienna State Opera.
Apple Kärntner Straße is located on the famous pedestrian shopping street between St. Stephen’s Cathedral and the Vienna State Opera.

Visitors can participate in free Today at Apple sessions every day focused on photography, coding and app development, music, art and design, and more in The Forum. The diverse programs include Quick Start and How To sessions, Music Labs and Studio Hours, all led by Apple Creatives, the store’s experts in liberal arts. Interactive Photo Walks and Sketch Walks take participants outside the store to explore nearby sites in the city while learning new skills.

Programs are designed to serve all in the community, including sessions specifically for educators and children, such as Kids Hour on Saturdays. Entrepreneurs and app developers interested in hands-on training and advice can meet with Apple team members in the Boardroom for customized support.

Customers looking to simply try out Apple products can explore the entire line in the store and learn more from the store team at any time. New owners can get help customizing their iPhone, iPad, Apple Watch or Mac with Personal Setup and users can work side by side with Geniuses at the Genius Bar when looking for technical support and advice. Additionally, the Apple Store app is a personalized guide to the best support options from Apple and another way to get connected with an expert.

Apple Kärntner Straße will open Saturday at 9:30 a.m. To register for Today at Apple sessions, visit

Source: Apple Inc.

MacDailyNews Take: Congrats, Vienna!

Next up for Austria, we’d love to see an Apple location on Getreidegasse in Salzburg.

Apple’s first Austrian retail store to open on February 24th in Vienna – February 2, 2018
Apple builds team for Vienna location, first store in Austria – February 9, 2017
Apple said to open first Austrian store in Vienna – August 17, 2016


  1. Great news and another win win situation for Apple, and Austria. Being the world’s 4th most peaceful nation according to the global peace index Austria is one of those nations that is leading the way for what it really important for humanity, peace.

      1. Better yet, Apple’s home nation, that country has pretty well been at war since 1776, and they are not that far off from North Korea on the Global Peace Index.

        1. … at war in order to make it safe for sniveling pussies like you. Clowns like you make it easy for governments to run roughshod over their people, thanks to all-mouth and no-action types like you.

          1. No. The US is all about globalist economic colonialism, using the Pentagon and its military to protect its colonialist shipping lanes forcibly open as well as removing governments that don’t submit to its petro-dollar scheme. Then the US has to back that with nuke threats which promotes and validates domestic nukes like 3 Mile Island, Fukushima, and, San Onofre which leads to the imposition of the very costly domestic spy state apparatus which includes spying into our private lives via our iPhones and anti-gun laws to weaken any future rebellion from people who have had enough. You know that. Now apologize to Road Warrior for your ad hom.

            1. Nice relevant points John Dingler, but suggesting an apology requires a certain level of sophistication that is hard to attain when your heart if full of hate.

              I like your perspective about the colonialism aspect. Some nations and cultures simply are not ready for democracy and we’ve seen what often happens as a result of the previous colonizing empire is pretty tragic.

  2. That location is the equivalent of the Cube on Fifth Avenue in NYC. Unlike in NYC, businesses in Vienna don’t pop up / shut down so frequently, so it is quite remarkable that they were able to score such prime location. Apparently, it used to be the flagship store for Esprit (the clothing brand).

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