“Apple may be preparing to launch its first Austrian store on Vienna’s Kärntnerstrasse, home to a high-traffic shopping district, a report claimed on Wednesday,” Roger Fingas reports for AppleInsider.

“If it goes through, the shop should occupy a three-floor space previously home to clothing retailer Esprit, Der Standard said on Wednesday, quoting sources in real estate broker circles,” Fingas reports. “The cost of real estate on the street is said to be very high, responsible for Esprit’s departure and creating a tough barrier to many other companies.”

Fingas reports, “Despite the ever-growing reach of Apple’s retail chain — which has hundreds of locations worldwide — a number of European countries still lack Apple Stores.”

Read more in the full article here.

MacDailyNews Take: Austria is a beautiful country that deserves a beautiful Apple Store!