Canalys: Apple shipped 29 million iPhone X units in Q4 2017; world’s best-selling smartphone over the holiday season

Apple shipped 29 million iPhone X units in Q4 2017. This made it the world’s best-selling smartphone model over the holiday season. Adoption was driven by upgrade demand in operator-centric markets, where Apple’s installed base is high and customers can finance the cost of handsets over many months. Another notable highlight for the iPhone X is that of the 29 million shipped, 7 million were in China.

“The iPhone X performance is impressive for a device priced at US$999, but it is slightly below industry expectations,” said Ben Stanton, Analyst at Canalys, in a statement. “Apple struggled with supply issues in early November, but achieved a massive uplift in production in late November and throughout December. This helped it meet and even exceed demand in some markets by the end of the quarter. One major benefit to Apple is that customers are increasingly realizing the residual value of their old smartphones, opting for trade-in programs to offset the high price of the iPhone X. But that big price tag, and Apple’s split launch strategy, still had an impact, and shipments were not the fastest ever for an iPhone.”

Apple's revolutionary iPhone X
Apple’s revolutionary iPhone X. The world’s best-selling smartphone over the 2017 holiday season.

Apple’s iPhone SE, 6s, 7 and 8 models also shipped well in Q4. The older handsets are still popular with iPhone users looking for value for money. “Apple is looking at its best performance to date, all thanks to the massive changes it made to its portfolio in Q3,” said Canalys Analyst TuanAnh Nguyen, in a statement. “This strategy has hedged Apple’s risk as it upgrades the iPhone, in both design and user experience. While new technologies, such as Face ID and bezel-less displays, help to justify the US$999 price tag and maintain competitiveness with Samsung, Huawei and Google, having a larger portfolio allows Apple to meet its overall shipment targets, and protect its market leadership in the premium segment.”

Source: Canalys

MacDailyNews Take: Once more for the iPhone X naysayers, anti-Apple fake news peddlers, and AAPL fomenters:

Apple’s iPhone X was the world’s best-selling smartphone over the 2017 holiday season.

iPhone X accounted for 1 in 5 iPhones sold by Apple in America last quarter – January 22, 2018
Apple’s iPhone X offers the best smartphone display in the world and its also the most resistant to OLED burn-in – January 2, 2018
DisplayMate: Apple’s iPhone X has the most color accurate display we’ve ever measured; it is visually indistinguishable from perfect – November 8, 2017


    1. Apple is, and always will be, doomed. So decreed the market manipulators, the tech gods and their acolytes, the pundits and their lapdogs, the meretricious bloggers, the troll brigades, the Luddites, the intelligence agencies, the privacy sceptics, and all the rest of the mindless haters. Apple symbolises the forbidden fruit consumed by Eve and then offered to Adam, representing the downfall of mankind. The falling apple also symbolises Isaac Newton’s realisation of universal gravity, leading to a mechanistic universe that replaced a superstitious world of sprites and humours with one that could be predicted and controlled. Ah, but don’t get me started..

  1. hmmm, no link to the original canalys article, so i could read it mine own self.

    but… what i read in the synopsis seems to be focused upon the word “shipped” rather than another word, like, say…


    although it does say

    “Apple shipped 29 million iPhone X units in Q4 2017. This made it the world’s best-selling smartphone model over the holiday season.”

    interesting logic , so is shipped supposed to mean the same as sold ?

    seems i recall many a time over many a year that MDN has pooh-poohed “shipped” figures by other brands as a useful measure of sales.

    doesn’t seem to bother them this time though….

    1. The reason they say shipped is that Canalys has no inside information and will never be proven correct or not, because this is a pulled out of their ass number! Just because you can read tea leaves doesn’t mean you know the future.

  2. I was about to recommend the Incipio Slim Case for iPhone X – Black Fabric, but it mysteriously disappeared from Amazon.. With all of the home swiping I found having the bottom lip uncovered ideal for using the X. I know products become unavailable, but it’s weird that it would just disappear like this, it’s a great case that I’ve been using for over a month.

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