CES: The zombie trade show that’s about as relevant as the Yellow Pages

“I can’t remember the last time I resorted to looking up a business in a telephone book. CES is sort of the same thing; it’s like renting a DVD from a store or flipping over a cassette to use the other side of the tape,” Daniel Eran Dilger writes for AppleInsider. “It’s actually been three years since I wrote anything substantial about CES, and that was my 15 year history of how very little of real importance was every delivered at the event, particularly when compared to Apple’s annual launches of new products and technologies that dropped with industry-shifting significance every year.”

“CES is basically a series of press releases, delivered in person inside of a very large room,” Dilger writes. “It’s like a live action version of a tech journalist’s inbox, but with literal shouting rather than just unsolicited emails using emboldened all caps.”

“Occasionally, there are minor novel products, new updates and tech trends at CES that are worthy of a passing note, just as with one’s spam box. However, the less experienced the journalist is, the more substantial all of those messages seem to be,” Dilger writes. “These things are all novel and sort of interesting, but could just as well be discovered in a trip to the Apple Store or browsing an online catalog. None will garner the adoption of AirPods…”

Full article here.

MacDailyNews Take: CES has been all flash and little substance for many years. It’s rare that anything meaningful is revealed at CES.

CES 2018 ushers in 802.11ax Wi-Fi routers with 6Gbps speed – January 9, 2018
Apple Watch remains the gold standard of wearables after disappointing CES 2015 – January 15, 2015
Nobody cares about CES 2013 because Apple’s not there – January 8, 2013


    1. What are you trying to say? It seems to be that Apple doesn’t make the leading products in EVERY existing computing related sector? Neither does anyone, NVidia included.

  1. Here’s an idea… the second week in January, have one of the largest trade shows in the country located where the weather is harsh, travel may be interrupted, hotels are expensive, and the cost of everything from movers, to electricians, to shipping, and food is more expensive. Sign me up.

    1. Steve Jobs decided to pull Apple out of CES many years ago and his reasoning was as sharp as ever.

      When the fast-moving market for new gadgets has a massive peak in the Christmas season, showcasing new ones soon after that season finishes simply doesn’t make sense.

      It also doesn’t fit with Apple way of doing things. Apple prefers to keep quiet about it’s plans and then make a big announcement once stuff becomes ready for sale. Although Apple will have already signed off the design of the 2018 iPhones, it would be madness to reveal them publicly nine months ahead of time. CES is better suited to showcasing what might be coming. It’s a show which especially appeals to the vapourware people and the press coverage reflects that too.

      Apple doesn’t need CES. Apple can get any amount of publicity at any time it chooses to announce a product.

  2. CES is irrelevant, has been, and will continue to be. Apple doesn’t attend the conference, and it hangs over it like a giant lead balloon waiting to fall on everyone’s heads. It’s readily apparent that everyone showing their vapor ware in Vegas is doing so with Apple on their mind, and every tech journalist is just waiting for the March event from Cupertino to see the things that will really shape the next year. Remember when Steve Ballmer held up that “Slate” at CES in 2010, and the the iPad came out and destroyed it? Same pattern here, same results.

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