With iMac Pro, has Apple once again changed its approach to media?

“Apple appears to have made a few changes to the way it markets its products,” Jonny Evans writes or Apple Must. “Not only was the December 14 order availability of the iMac Pro not trumpeted in a press release, but the company has once again seeded some early units to popular vBloggers rather than the usual media channels.”

“Apple attracted lots of criticism when it decided to seed iPhone X units to vbloggers earlier on this year,” Evans writes. “A lot of well-established Apple commentators felt quite left out.”

“It seems possible they’ll need to get used to feeling that way,” Evans writes, “if Apple’s move to let YouTube vblogger Marques Brownlee grab a coveted first glance at the fastest Mac it has ever built turn out to be a regular approach.”

Read more in the full article here.

MacDailyNews Take: Mossberg’s retired. For years now, the media has changed from a few gatekeepers to a wide variety of outlets.

Apple is smart to move with the times in order to reach their intended audiences who don’t read traditional product reviews per se.

Apple’s new iMac Pro offers a remarkable 200%-300% speed increase – December 12, 2017
One week with Apple’s iMac Pro: Completely sealed, non-upgradeable, and super powerful – December 12, 2017
Apple’s powerful new iMac Pro launches December 14 – December 12, 2017


  1. I give Brownlee major cred for coming out of nowhere to having people ply him with the latest gadgets from flagship phones to Teslas….

    …and I think he’ll be around for a good while.

  2. Needs some new blood the old blood with a few notable exceptions have become, or been contaminated or compromised for years and now they are simply jealous of being left out in th cold.

  3. Nothing for turncoat Leo Laporte here on out either (actually for some time now) please Apple. A man who has the gall to routinely recommend tech-crapola and lose all credibility fort a few extra bucks in his pocket. Leo has advanced to the head of the irrelevant & ignored class in today’s tech.

    And Dvorak spend most of his columns muttering to himself in nonsensical & delusional fashion for his opinions to be taken seriously. (Well pretty much for the last 30 years.) Enderle & Thurrott equally long since out to tech commentary pasture.

  4. The most innovative marketing tactic would be to provide a coveted first glance at the fastest Mac it has ever built to some special MacDailyNews commentators, that’s what I say.

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