Apple’s OLED iPhone likely to start at $999

“Dear iPhone: It’s hard to believe we’re still together after 10 years, which is eons in the tech industry,” Brian X. Chen reports for The New York Times. “Since Steve Jobs introduced the iPhone in 2007, the smartphone has become a close — if not the closest — digital pal for millions of people around the world. With more than 1.2 billion iPhones sold to date, it has also become one of the best-selling gadgets ever.”

“‘People spend hours on it every day, so they can justify paying more for what they believe to be the best device,’ said Toni Sacconaghi, an analyst at Sanford C. Bernstein, who has studied Apple for years and called the company’s positioning of the iPhone ‘unique,'” Chen reports. “Many eyes are now on Apple’s 10th anniversary event for the iPhone, which is expected to be held next month.”

“Chief among the changes for the new iPhones: refreshed versions, including a premium model priced at around $999, according to people briefed on the product, who asked to remain anonymous because they were not authorized to speak publicly,” Chen reports. “Security experts agree that the iPhone’s operating system is architecturally more secure than Android… The iPhone has become a brand associated with reliability and satisfaction. A survey conducted last December by the research firm 451 Research found that among smartphone owners, iPhone customers were the most satisfied…”

Read more in the full article here.

MacDailyNews Take: And millions upon millions will line up for the privilege of owning Apple latest, most-flagshippiest iPhone ever!

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  1. iPhone 7, 7 Plus discontinued
    iPhone SE $399 32 GB, $499 128 GB
    iPhone (2017) $599 32 G, $699 128 GB
    iPhone Plus $699 32 GB, $799 128 GB
    iPhone Pro $979 64 GB, $1079 256 GB, $1229 512 GB

    1. Start all models at 64 GB and then the legitimate complaints about Apple’s memory price gouging would pass.

      Also, Timbo’s Apple doesn’t stop production of anything after just a year or two, no matter how disastrous the product turns out to be (see Apple TV). So the minijack free iPhone 7 models will become S models in the same chassis. That’s what Timbo does.

      I believe it would be a mistake to keep sullying the name Pro by tacking it onto any iOS devices. IOS by its very definition is a thin client with reduced functionality. Stop the marketing insanity.

      1. The term “pro” has been sullied for uncounted decades by many, many retailers. You may have a very narrow definition of the term, but most of the rest of the world does not care.

        Personally, I think that it is crazy how much people care about the names that are applied to products. MDN absolutely hates the “s” approach for tick-tock iPhone cycles. What I prefer is a simple name that enables me to differentiate between the models within a given release and the models across the years. Automakers use classifications like LX and EX to differentiate models along with a “model year” which has become rather skewed relative to the calendar year.

        Interesting, unlike the iPhone, Apple has a history with its Mac computers of not bothering to differentiate between models or years much, if at all, which sometimes makes it difficult to describe which MacBook Pro you own.

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