“According to data released in a research note this week from investment banking-giant, Morgan Stanley, approximately 92 percent of current iPhone owners who are either ‘somewhat’ or ‘extremely’ likely to upgrade to a newer smartphone during the next 12 months will upgrade to a new iPhone over any other handset,” Troy Thompson reports for iDrop News.
“That statistic was collected and analyzed back in April, 2017, when Morgan Stanley surveyed a total of 1,000 U.S.-based iPhone owners aged 18 and up — and is up four percentage points from the 86 percent of users who responded just one year ago,” Thompson reports. “It’s also Apple’s second-highest loyalty rating from Morgan Stanley to date, falling just 1 percent short of the iPhone-maker’s record 93 percent of customers who indicated their loyalty to the device back in September of 2015 — shortly after the iPhone 6s launched to much fanfare.”
“Apple’s loyalty rate of 92 percent is paramount in comparison to all other vendors reported in the survey,” Thompson reports, “including Samsung, who garnered a 77 percent user retention rating, LG, who lagged even farther behind at 59 percent, and finally Motorola and Nokia, who garnered just 56 and 42 percent user retention ratings, respectively.”
Read more in the full article here.
MacDailyNews Take: What’s wrong with the other 8%? Head injuries?
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Apple took 83% of smartphone market profits in calendar first quarter – May 16, 2017
There’s a percentage of flaky fickle dipsh*t doofuses in any crowd.
yeah no. I was on Android before Verizon got the iPhone, And never again. Never looking back. No way in hell.
Could you describe hat it’s hell like?.
Yes of course. Not good.
In hell Android I’m sure is the OS of choice I would assume..
“Could you describe what it’s hell like?”
Android
8% dead people votes. Brain dead.
It’s that same dentist who doesn’t recommend sugarless gum for their patients who chew gum. 😉
One of the very things that will continue to keep me an Apple Customer is their fabulous Customer service. You get to speak with people that speak English as their native language!!! Wow What a concept! And they actually give a damn about helping you!! Try that that with a Windows machine…What a un funny joke!
Done both. Mine is an informed choice. Apple of course.
I do like some of the features that Android offers. However, I value the fit and finish of iOS software and, most importantly, the privacy.
Enumerate, please.
As with any other statistic of intent, until the purchase/action is made it’s simply a possible outcome sans new developments.
Let me fix that headline . . .
“92% of iPhone users aren’t stupid”
There, much better.
You needed a survey for that?
92% plus one. Me.
I value my “privacy” too much to carry anything other than an apple in my front pocket ….