Apple: Time for a refresh

“It was a year ago tomorrow that Apple sent out invitations for a March 21st event,” Bill Maurer writes for Seeking Alpha. “Just a few weeks later, Apple would unveil and then release its new smaller iPhone, the SE, along with a 9.7-inch version of its iPad Pro. While these products might not have necessarily made a huge dent in the company’s quarterly results, they likely delivered enough to make a difference when we look at this year’s comparisons.”

“Now that we are more than a week into March, it is time for Apple to refresh these products,” Maurer writes. “Sure, the iPhone SE seemed likely a one-time release, hence the “SE” naming standing for special edition as many say. There was/is a crowd that still favors a smaller, 4-inch display phone, but it appears that it may not be large enough for annual refreshes. As I’ve detailed in the past, it doesn’t seem like Apple will launch a SE 2 or similar type model this year.”

“More important, currently, may be Apple’s strategy with the iPad. The 9.7-inch Pro is nearly a year old, the 12.9-inch is almost half a year older, and the company still sells models like the Mini 2, which launched in late 2013,” Maurer writes. “If we don’t get anything new in the next few weeks, or if these products don’t ship until late April or perhaps May, it could set up Apple for a guidance disappointment at next month’s earnings report.”

Read more in the full article here.

MacDailyNews Take: Here’s hoping we do see new iPads soon, especially that rumored slim-bezel 10.5-inch iPad Pro!

This might just be the worst time to buy a new iPad – March 8, 2017
Apple’s 2017 iPad event to be held on April 4th at Apple Park’s Steve Jobs Theater? – March 7, 2017
Apple’s all-new 10.5-inch iPad Pro to feature 2,024-by-1,668 display; same physical size as current 9.7 inch iPad Pro – February 27, 2017
Apple’s next-gen 10.5- and 12.9-inch iPad Pro lineup not coming until May-June – February 24, 2017


    1. My wife loves her 5 … and dislikes my 6s, so she’s passed over updates.

      I’ve tried to convince her to move to a 5SE before they disappear, but now that they’re old enough to need a refresh, in keeping my mouth shut.

      If Apple doesn’t continue the small form factor, she’ll move to Android to stay small … and while I would normally say that that will totally screw up our home ecosystem, if Apple doesn’t update their desktop Macs real damn soon, that’s going to happen anyway.

      1. It is curious how almost everyone I know calls that phone iPhone 5SE. There is nothing 5 (not even 5s) about it. It is an iPhone 6s in a smaller body, minus the 3D touch (pressure-sensitive display).

        It is called iPhone SE (no numbers; just SE).

      2. It’s interesting that Apple lagged going to large smartphone displays leaving the field open for competitors, then when they did move, practically abandoned the small display and allowing the competition to ‘win’ over that size. With their resources can’t they refresh both form factors simultaneously?

    1. You mean the iPad? Well yeah the iPad 4 has since been refreshed with the iPad Air, iPad Air 2 and iPad 9.7″ Pro. Try and keep up. And again, it’s iPad. iPad.

  1. What a bunch of idiots posting here and at Seeking Alpha.

    Apple needs this, Apple must do that. Bullshit. Bullshit. Bullshit.

    If any of you had 10% of the expertise that Apple management has you’d be busy running a multi-million dollar firm, and not posting here.

    1. The monkey-writers have no ideas of their own and are just producing clickbait. Apple users aren’t really trying to project any superior management expertise. They are just venting because Apple doesn’t produce what they want. They try to justify their emotional response in any number of ways; criticising management decision-making being one of them.

      Lots of noise out there, not too much signal.

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