“Spotify is continuing to persuade music fans to hand over cold, hard cash in exchange for access to a massive library of tracks,” Trevor Mogg reports for Digital Trends.
“The streaming giant on Thursday revealed it now has 50 million paying subscribers, an increase of 10 million in five months,” Mogg reports. “Spotify announced the news in a short and sweet tweet thanking its growing army of paying subscribers for their loyalty.”
The “Apple Music streaming service, which launched in June 2015, reached 20 million paying subscribers toward the end of last year,” Mogg reports.
— Spotify (@Spotify) March 2, 2017
Time to achieve @Spotify paying subs 🎧:
0 ~> 10M = 4 yrs
10 ~> 20M = 13 months
20 ~> 30M = 9 mnths
30 ~> 40M = 6 mnths
40 ~> 50M = 5 mnths
— Rich Greenfield (@RichBTIG) March 2, 2017
Read more in the full article here.
MacDailyNews Take: Don’t worry, Eddy Cue is on the case. Just wait until Planet of the Apps debuts! (smirk)
Note also that this week, Apple hired Steve Savoca, formerly VP of content at Spotify, to head up Apple’s NYC label-relations.
Eddy Cue: ‘Planet of the Apps’ is another way to sell more Apple Music subscriptions – February 14, 2017
Apple Music still trails Spotify’s growth rate – December 19, 2016
Apple Music surpasses 20 million paid members 17 months after launch – December 6, 2016
Apple offers students half-price $4.99 Apple Music subscriptions starting today – May 6, 2016