Apple debuts two new TV ads in their Twitter-themed ad campaign for iPad Pro

Apple has debuted two new television commercials for the company’s iPad Pro as part of their Twitter-themed ad campaign.

In the first 15-second spot, “Need Less Things,” Apple says the iPad Pro can replace a scanner, a pad of paper and a laptop. And then, for some “comic” relief, there’s a ventriloquist’s dummy. You know, because office stuff is boring.

In the second 15-second ad, “Take Better Notes,” Apple says iPad Pro and Apple Pencil have revolutionized the way we take notes and, if you fall asleep in class, you can even record lectures, too. Apple’s iPad Pro is literally perfect for students!

iPad Pro – Need Less Things

iPad Pro – Take Better Notes

MacDailyNews Take: The more ads for iPad Pro, the better. These two are perfectly serviceable.

Interns: TTK!!!

Apple debuts new Twitter-themed ad campaign for iPad Pro – February 17, 2017


  1. The “MS Word App” version of the current iPad campaign I think may come back to bite them when people realize the competing Surface devices are running the full featured application.

  2. How do you scan a page of text with a portable machine without skewing the image?

    My laptop runs Mac OS/X. No dumbed-down iOS device is ever going to replace it.

    And I don’t use twitter. It’s for the birds.

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