Super Mario Run nets 10 million downloads and $4 million revenue on release day

Super Mario Run, Nintendo’s first real move into the world of mobile gaming, launched in 151 countries yesterday on the iOS App Store,” Sameer Singh writes for App Annie. “The game was heavily featured on the App Store months before it released, racking up more than 20 million pre-registrations.”

“Given its visibility, it should come as no surprise that it became the top ranked game by downloads across 60 countries immediately after launch,” Singh writes. “Based on preliminary estimates, this includes over 10 million downloads and over $4 million in consumer spend worldwide on December 15.”

Singh writes, “Its early visibility also helped attract hardcore fans — in other words, players who were more likely to pay the $9.99 fee to unlock the full game.”

Read more in the full article here.

MacDailyNews Take: Now, after the rush from Mario fans, we’ll see how it does with converting the general iPhone user base.

Nintendo’s iOS-only ‘Super Mario Run’ notches three million downloads – December 16, 2016
Nintendo’s iOS-only ‘Super Mario Run’ arrives on Apple iPhone, iPad, and iPod touch – December 15, 2016


    1. The requirement for internet is frustrating. If they’re worried about piracy, why not require a check in with Nintendo every 15 minutes or so. Checking at the end of a level is annoying… and if you don’t have internet, any progress you made in that level is lost.

      I suspect they’ll get blowback for this. I really want this to succeed right now for Nintendo. I think they can use Mario as a halo for their new Nintendo Switch.

  1. Nintendo stock down 11% … investors are unhappy with the one time purchase at $9.99 …. they wanted in app purchases instead so as to maximize growth of Mario over the long term ….

  2. I thought the game would be harder. My 4yo from missed all the levels himself, save 4 or 5.

    So him: 19
    Me: 5

    I hear you can replay and try to collect all the purple coins. Yippie. Sounds like a blast, but we’ll probably pass.

    Hopefully they’ll add more levels soon, as they have intimated.

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