“It would really be nice if Apple sold more iPhones in the year ahead, but the company has other ways to give its flagship business a boost,” Dan Gallagher reports for The Wall Street Journal.
“The iPhone 7 went on sale a little more than two weeks ago. Apple is no longer giving out early sales figures. Still, some signs are pointing to decent demand,” Gallagher reports. “Those same signs also suggest Apple may see an uptick in the average selling price of the iPhone, which benefits both the company’s top and bottom lines.”
“Wall Street expects iPhone unit sales to grow 5% for the current fiscal year. But Apple made some changes that also could lift the smartphone’s average selling price. The company raised prices on all versions of the larger iPhone 7 Plus by $20. And a glossy new color called Jet Black is available only in higher memory configurations,” Gallagher reports. “Those models all seem to be in demand. In a survey of Apple Stores on Friday, Gene Munster of Piper Jaffray noted that only about 8% had availability of the larger iPhone 7 Plus models compared with 61% for the smaller-screen versions.”
Read more in the full article here.
MacDailyNews Take: Good news for Apple shareholders! (And, yes, the Jet Black is worth the wait!)
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]