“Apple’s iPhone 7 went on sale last Friday, and some models instantly sold out, prompting the Street to compile its best guesses as to how Apple is doing with supply and demand,” Tiernan Ray reports for Barron’s.
“The most bullish note today is from John Donovan and Steve Mullane of BlueFin Research Partners, who had written on the topic a week ago,” Ray reports. “The authors today write that Apple is ‘frantically asking component suppliers to pull in deliveries in a mad rush to deliver incremental iPhone 7 units by year end,’ citing higher-than-expected for the new device.”
“The authors see Apple ‘enjoying a perfect storm thanks to carrier programs and the ongoing Samsung saga,’ and AAPL is ‘putting the screws to the component base to meet surging demand,'” Ray reports. “The analysts are raising their shipment estimates for the quarter ending this month, for all iPhone models, to 45 million, up one million from their last count; and they now model the company contracting for 82 million units in the December quarter — the total “build” count — up from 78 million estimated previously, with shipments of 78 million, up from 76 million previously.”
Read more in the full article here.
MacDailyNews Take: The perfect storm.
Calendar fourth quarter will set an all-new quarterly iPhone unit sales record. — MacDailyNews, August 8, 2016
iPhone 7 and iPhone 7 Plus will be Apple’s best iPhones ever. And iPhone sales will return to YOY unit sales growth in Apple’s fiscal 2017. — MacDailyNews, September 1, 2016
Apple’s iPhone 7/Plus sales may reach record 100 million units in 2016 alone – September 19, 2016
Apple’s iPhone 7 poised to set new sales records. How could the media have been so wrong? – September 19, 2016
iPhone 7 and 7 Plus demand exceeds Apple’s supply: Smart marketing or forecasting? – September 16, 2016
iPhone 7 delays on UK launch day spark fury as some told their iPhones won’t be delivered until October – September 16, 2016
iPhone 7/Plus buyers lined up at Apple locations around the world greeted with scant supplies – September 16, 2016
Wired reviews Apple’s iPhone 7/Plus: ‘Fantastic’ – September 14, 2016
Apple shares rise on positive iPhone 7/Plus reviews, early preorder strength – September 13, 2016
Sprint, T-Mobile: iPhone 7/Plus pre-orders up 4X over last year; Apple shares surge – September 13, 2016
USA Today’s Baig reviews Apple’s iPhone 7/Plus: ‘A strong handset for sure’ – September 13, 2016
WSJ reviews Apple’s iPhone 7/Plus: ‘Get over the headphone thing and upgrade’ – September 13, 2016
Mossberg reviews Apple’s iPhone 7/Plus: It’s a great phone, but where’s my headphone jack? – September 13, 2016
The Verge reviews Apple’s iPhone 7/Plus: ‘The future in disguise’ – September 13, 2016
Customers begin queueing for Apple’s iPhone 7 five days ahead of release; pro line-sitters charging thousands to save a spot – September 13, 201