Apple is preparing for potential price adjustments on its upcoming high-end iPhones, with reports indicating that the iPhone 18 Pro models could see a modest $100 increase over current pricing.
According to details shared by Mark Gurman in Bloomberg News‘ “Power On” newsletter, the company is eyeing iPhone price hikes as it gears up for next month’s updated models. While broader increases are under consideration, the Pro lineup appears positioned for a relatively restrained bump of around $100, reflecting a careful balance between rising component costs, advanced features, and competitive market dynamics.
This comes amid a broader wave of product developments at Apple. The newsletter highlights the company’s first foldable iPhone as a major opportunity to restore some of the “product magic” that has defined its most successful launches. That device is expected to help reinvigorate excitement around Apple’s smartphone portfolio.
In parallel, Apple is making retail store adjustments to support an incoming range of new home products. These changes aim to better showcase and sell the expanded lineup of home devices as they approach availability.
The combination of restrained Pro pricing, the upcoming foldable iPhone, and refreshed retail experiences suggests Apple is focused on sustaining demand while introducing differentiated hardware.
MacDailyNews Take: This is great news for Apple’s smartphone market share and, of course, for purchasers of iPhone 18 Pro models!
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
