Apple special event predictions: Apple Iris Engine, Smart Button and more

“The following is all based on months of legal research. I’ve been working up to this for a good while, spending a few hours a day researching intellectual property, Apple and how they go about their business,” Brian Conroy blogs. “There’s a reason that lots of this stuff isn’t already online, and that’s because Apple do not make it easy to track them. They are notoriously secretive, and go to incredible lengths to keep their business private and out of the public eye.”

Conroy writes. “Just so you know, it’s frowned upon (to put it mildly) for a lawyer/solicitor to lie and mislead people, so it wouldn’t be great for my reputation if it transpired that I was faking this and had photoshopped the application!”

“I will be doing separate posts on many of these between now and the launch, but just to put it all out there now, I’m expecting some reference to the following,” Conroy writes. “Many of these relate to iOS 10 and have already been revealed or discussed publicly, but some have not, AT ALL.”

For example, I think we can expect to hear something about:

1. Apple Iris Engine
2. Apple Smart Button
3. Apple Touch Bar
4. Apple Iris Image Engine
5. Apple Swift Lab
6. Apple Progress Card
7. Apple Breathe
8. Apple Smart View
9. Apple Rich Links

Read more in the full article (watch the video at your own peril!) here.

MacDailyNews Take: Trademarks rarely lie.

Apple preps all-new MacBook Pro line with OLED touch strip and more – August 10, 2016
Apple’s next-gen iPhone said to have dual camera, pressure-sensitive Home button – August 8, 2016
Apple’s new MacBook Pro expected to feature OLED touch-panel, Touch ID power button – August 8, 2016
Apple’s LinX acquisition: The Israeli startup that will give iPhones SLR-quality photos – April 15, 2015
Chinese spy shots show dual camera ‘iPhone 7’ with no physical home button – March 16, 2016


  1. Vacuous click-bait?

    As for: They [Apple] are notoriously secretive, and go to incredible lengths to keep their business private and out of the public eye.”

    …The phrase is: WISELY secretive. If only Apple was again as secretive as it used to be before off-loading manufacturing to parts of the world that revel in stealing secrets, aka China. Too bloody bad if the click-bait rumor mongers suffer from Apple’s wise secrecy.

    #WakeMeWhenIt’sReal 💤

  2. Apple IS secretive, it’s the manufacturers of Apple’s hardware that cannot keep Apple’s secrets.

    While photographs of new hardware components get circulated all over the web, anything that is developed entirely within Apple tends to stay secret. The most obvious example was Swift, which was developed and released without rumours circulating about it’s imminent arrival. Similarly the 64 bit ARM CPU was released as a surprise too, even though millions of them had already been soldered into new iPhone 5S models. I suspect that they were largely unnoticed because they looked much like the previous chips.

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