“New data from research firms Gartner and IDC indicate that Apple Macs suffered significant declines in shipment volume in calendar Q2,” Mark Hibben writes for Seeking Alpha. “No one is particularly surprised, given how long it is taking Apple to update many Mac models such as the MacBook Pro and the Mac Pro. While fans look expectantly to a Fall refresh, investors have to wonder why it’s taking so long.”
“The research results of IDC and Gartner only disagree about the magnitude of the global Mac shipment decline,” Hibben writes. “IDC says it fell 8.3% y/y to 4420 units, while Gartner says it fell 4.9% y/y to 4559. Both Gartner and IDC agree that the global PC market is still in decline, by about 4.5-5%.”
“Following WWDC in June, I definitely had the feeling that Mac OS had fallen even further down in Apple’s list of priorities. MacOS Sierra was mostly about incremental improvements. The biggest changes were Apple Pay in the Safari browser and the inclusion of Siri,” Hibben writes. “Meanwhile, the hardware has languished. The non-Retina Display MacBook Airs have become a redundant anachronism with the advent of the 12″ Retina Macbook. The MacBook Pros have been in desperate need of an upgrade.”
Then “there’s the poor old Mac Pro, which is essentially unchanged since its introduction in December 2013. It’s still running Intel Ivy Bridge EP processors which were launched in 2013 and use Intel’s obsolete 22 nm process,” Hibben writes. “This is absolutely shameful for a company claiming to be a leader in technology and for a product that was supposed to offer Mac professional users best in class hardware.”
Read more in the full article here.
MacDailyNews Take: “This is absolutely shameful for a company claiming to be a leader in technology.”
We couldn’t agree more.
Exactly how rich and big does Apple have to be before the company runs like it has more than five guys working 18-hour days trying to do everything? The world’s most valuable company is incapable of updating the Mac Pro for two and a half fscking years? Seriously? “Mismanagement” is not too strong a word to apply to the ongoing Mac Pro fiasco.
Just like every other human, there are things Tim Cook does very well and there are other things about which he seems painfully inept.
Hint: Make new Macs and update them with regularity while advertising them strongly. Obviously, as you might have noted by perusing iPad unit sales reports, not everyone has fallen for your “iPad is the next PC” meme, yet, Tim.
We only say that as those who were already Mac users for over 13 years at the point Cook was still over at Compaq trying to get his Windows PC to work.
SEE ALSO:
Apple’s Mac sales fall, economies shudder – July 12, 2016
IDC, Gartner: Apple’s Mac no longer bucking PC industry’s sales slide – July 12, 2016
Maybe this sounds harsh, but Apple should get off it’s ass and update the Mac line-including a tower that accepts industry standard cards for those of us who do not want a skinny, sealed box
OR
License OS X to a trusted partner and let the, build Macs.
Lead, follow or get out of the way, Tim.
I keep saying it, Tim Cook SUCKS. It’s only a matter of time and I bet they spin off Macs to another company. Apple gives zero craps about them anymore.
I have had Macs since 1986. At one point I was running 10 at my house. In my mind there is still a mini tower out there when I can afford one. In my mind I will upgrade my 2014 MB Air with new HD and RAM. In my mind I will link all my hard drives together with a thunderbolt hub. I thought the same about firewire, but again the price again will never enter consumer territory.
Reality is there are no upgrades, there is no tower, and Apple is selling headphones. And I will be spending no money.
Apple is lucky that we here still care. When there are no more comments, they will be toast.
As angry as I am abouti the lack of Mac upgrades as of late….one thing alone will keep me from going back to a Windows machine….Apples glorious Customer Service! You actually get to speak with folks whose native language is actually English!!! And they are extremely helpful and pleasant to work with!
Anyone here remember the Indian and Philippine Customer service from Windows ??? They don’t have a clue about your issues…plus you have to work way to hard to even understand what the heck they are even saying let alone fix your computer issues…