“People are spending less time on social media apps, in some cases substantially less, a new study from marketing intelligence firm SimilarWeb found,” Harriet Taylor reports for CNBC.
“The company compared Android users’ daily time spent on Facebook, Instagram, Twitter and Snapchat from January to March 2016 with the same period in 2015. The firm looked at data from the U.S, UK, Germany, Spain, Australia, India, South Africa, Brazil and Spain,” Taylor reports. “Facebook’s Instagram saw the biggest year-over-year drop — usage was down 23.7 percent this year, closely followed by Twitter (down 23.4 percent), Snapchat (down 15.7 percent) and Facebook (down 8 percent), the study found.”
“In the U.S. — typically social media’s most lucrative market — Instagram use was down 36.2 percent, Twitter was down 27.9 percent, Snapchat was down 19.2 percent and Facebook fell 6.7 percent,” Taylor reports. “Despite this drop, Facebook users in the U.S. continued to spend the most time using the app: 45 minutes and 29 seconds every day on average.”
Read more in the full article here.
MacDailyNews Take: Is the great awakening finally upon us?
And now for a short film:
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Direct link to Matthew Frost’s “Aspirational,” starring Kirsten Dunst here.
SEE ALSO:
FYI: Facebook collects all the text you typed but decided against posting – April 22, 2015
European Commission: Don’t use Facebook if you don’t want to be spied on – March 27, 2015
Facebook, Google, and Amazon are getting even creepier – December 9, 2014
Edward Snowden’s privacy tips: ‘Get rid of Dropbox,” avoid Facebook and Google – October 13, 2014
Tim Berners-Lee: You should own your personal data, not Google, Facebook, Amazon, and advertisers – October 8, 2014
How to hide Twitter, Facebook buttons in iOS 8 sharing panel – October 2, 2014
Facebook’s scary Messenger app highlights iOS security vs. Android security – August 8, 2014
Facebook conducts massive psychology experiment on 700,000 unaware users, and you may have been a guinea pig – June 28, 2014
Why Apple really values your privacy – unlike Google, Facebook, or Amazon – June 25, 2014
U.S. NSA used Facebook to hack into computers – March 12, 2014
How to permanently delete your Facebook account – December 16, 2013
Maybe because Social Media is hollow.
… and I have touched the sky.
Season 3.
Very good class!
I guess the down voters don’t get the reference… Too funny.
You forgot boring, annoying and time wasting.
Did I mention boring?
Hmm, people getting actual lives not dependent on the Internet? Radical! The usual trolls will be so unhappy to hear that if they only end up trolling among themselves. Bloom is off the social media rose I guess. I know I’ve questioned the time suck being here, on Facebook, etc.. At the end of the day it won’t give me any consolation I spent valuable time doing verbal battle with the poorly ammunition-equipped halfwits.
It seems like the majority of Snapchat and Instagram users are under 30, and if young people in the U.S. and Europe are increasingly switching to iOS then this could explain the drop in overall Android social app usage. Another factor could be the rise in other social apps like Tinder, ooVoo, YouNow, Parlor, YouTube, etc.
And, in the U.S. at least musical.ly is becoming absolutely huge. I know a girl that started broadcasting on YouNow, and then began making musical.ly’s. After several months she has millions of fans and is modeling for Vogue. These “social media stars” are still posting several times a week on Instagram, but they are also using newer outlets.
Yeah, Facebook is old news now. To carve out their own individuality, kids rebel against what their parents do. Nothing is as uncool as being on the same social media network as your Mom, Dad, Grandparents, etc. Kids will seek out something new that seems “cool” or edgy within their peer group. Or, they might decide that social media isn’t worth their time. The way to be cool and individualist now days is to reject social media in favor of a new way to communicate that is exclusive to a few in the know.
I never felt so lonely as the year I sent 1-2 hours on Facebook everyday. Breaking the daily social media habit and getting outside to talk or visit people or do things that interest me was the best thing I could have done for my mental health and sense of well being. Plus, Facebook allowed for connections with people from my past like old boyfriends and people from high school and college. Didn’t take long until I was reminded why we broke up or lost touch in the first place. Social media is a hollow experience, but is highly addictive because it trains the brain to keep searching for the occasional endorphin bump that it gets on the occasional positive info.
I use (sometimes) Facebook to augment telephone calls to my 31 yo daughter (see photos). Other than that I haven’t used social media for a damn thing. I figure (by the article’s account) I’m saving at least 8 hours a week. Time I can’t afford to lose at my age (69).
I’m rarely on social media nowadays. I know, it’s old, but email still does what I need it to, and Facebook chat, through Trillion thank God, for the occasional time when my Mac allowerts me to a new Facebook message from the occasional friend that happens upon my name in their Messenger contact list, lol.