Canalys: Apple continues to lead the worldwide PC market

Worldwide PC shipments (desktops, notebooks, two-in-ones and tablets) totaled 101 million units in Q1 2016, as total volumes dipped by 13% year-on-year to their lowest point since Q2 2011. Apple continued to lead the market into the first quarter of 2016 with shipments of just over 14 million units, despite falling 17%. Lenovo shipped some 25,000 units less than Apple, as its decline moved into double digits on the back of weakening sales in Greater China.

Apart from two-in-ones, which grew just over 13%, shipments were weak across all categories, as vendors struggle with declines in global PC demand. Tablets continue to be the worst affected category, with shipments falling around 15% to just under 39 million units.

All PC categories in Asia Pacific continue to experience weakness, affected by improving quality and falling prices in the smart phone market. In low-income markets, notebooks and tablets are no longer must-have products and multiple device ownership is becoming less common. PC shipments in Asia Pacific and Greater China dipped 14% as the Chinese market saw its third consecutive quarter of double-digit declines.

• Shipments in EMEA declined 15%, as notebooks were 18% lower than the previous year. Nevertheless, since the inflationary effect that Windows with Bing had on shipments has ceased in Q2 2015, declines in the notebook market will reduce next quarter. While annual comparisons in Western Europe are likely to improve next quarter, markets in Middle East and Africa will continue to struggle due to a challenging macro environment.

• North America was the best performing region in the quarter, with PC shipments falling around 5%. The tablet market in the US was aided by shipments of large screen detachable tablets such as the iPad Pro and the Surface Pro 4. Shipments of two-in-ones and detachable tablets are expected to continue to do well in the US and will grow in high income markets. New form factors will trigger an increase in PC ASPs, benefitting the two-in-one and tablet categories at the expense of notebooks.

Apple continued to lead the PC market into the first quarter of 2016 with shipments of just over 14 million units

“The global PC market had a bad start to 2016 and it is difficult to see any bright spots for vendors in the coming quarters. The tablet boom has faded in the distance and the market is fully mature. Global shipments declines are expected to continue unless vendors bring transformational innovation to the market. Apple and Microsoft are propping up shipments in established markets with their detachables, but price points make them less affordable in low-income countries. Although other vendors are coming to market with cheaper alternatives, they are unlikely to have a big impact on volumes in the short term. The number of people looking to buy their first PC is at an all-time low and 2016 is likely to bring yet more turmoil to global PC vendors.” Commented Tim Coulling, Canalys Senior Analyst.

Source: Canalys

MacDailyNews Note: In calendar Q116, Apple sold 10.3 million iPads to lead the worldwide tablet market. Microsoft didn’t even make the top 5, selling some number fewer than 5th place Huawei’s 2.1 million units, likely far fewer, since in the Christmas quarter (calendar Q415), Microsoft sold only 1.6 million units to Apple’s 16.1 million iPad units.


  1. What a crock of sh*t. Apple clearly does not have an advantage in sales over ALL PC manufacturers COMBINED.

    But Apple sales have declined. Thanks, Tim, keep up the good work. You only suck marginally less than everyone else.

            1. Sleep typing? Seems to be a pandemic among Apple fanboys. Or maybe that’s the excuse you want me to believe. It sure sounds better than idiot.

  2. This can’t be true, that Apple inc. leads the world in the “PC market”; IDC are going to counter this after calls from Microsoft, HP et al!!

    Ha ha ha …. Boom!

  3. Many are satisfied with the smartphone as their main computer. There is now a less compelling reason to go into debt to buy or upgrade a notebook or desktop computer. As smartphones get more powerful, that trend will only accelerate.

      1. He didn’t say that.
        He said “Many are satisfied with the smartphone as their main computer.”
        This means that their smartphone can take care of the “average users” computing needs. The “average user” checks email, facebook, twitter, play a game and do some banking. Spending a lot of money on a PC or Mac isn’t needed when the smartphone can do the job.

        1. In other words, the average user can’t afford a notebook or a desktop, neither needs a more powerful device for business or academics. I get it, but I can do all that the average user can do and more. Makes me above average.

          1. If you are equating money on hand to purchase a notebook or desktop to a smartphone that gets your job done, that makes you below average. When you don’t need something, you don’t buy something. You have the herd mentality that needs to upgrade and have 10 different devices or needs to keep up with others. That is weak and narrow minded.
            Can’t afford and don’t need are 2 different things. Why have 5 devices when 1 can do the job?

      1. Maybe you have replaced your notebook or desktop with a phone. I, on the other hand, can afford both a phone and a notebook which can also function quite well as a desktop, thank you very much. You see, I have a full compliment of tools while you have just one small, limited, pitiable phone. If that’s all you can afford or manage it’s OK, but don’t criticize those who can afford more and do more.

  4. Tablets are replacing PCs in lots of applications in organisation’s everywhere. Many people never used PCs for much more than Office, mail and Windows-based applications.

    But for those that really do need a computing workforce the future is, sadly, Windows: Apple has clearly abandoned the Mac and the tired old OS/X applications like Mail just don’t cut it any more.

    The reads is that “power users” are a tiny, tiny, minority and Apple never had solutions for critical applications on the Mac.

    After 17 years of the Mac it’s time for me to return to Wintel. I had to install Parallels and Win 10 to run Tradestation. It works. I got over my opposition to Windows. And I installed Office because pages has been dumbed down for iOS compatibility and is unusable. Numbers was always unusable. OneDrive is great, and cheap, and iCloud won’t store half my files at all, and won’t let me organise them. Pathetic!

    The Mac is dead. Apple has made that clear. Most of you will migrate to iPad, unless you have real work – in which case it will be back to Wintel…

  5. … Oh, and when did iOS spellcheck start inserting apostrophes in words like organisation’s ?

    You know, it would be worth Apple’s while to employ a small group of people who actually use their equipment for real work and actually type documents, and maybe even insert landscape tables in portrait documents and other really, really, complex tasks like that. Heaven knows no-one currently in Apple seems to do any real work any more…

    And then they could give these people the crisp software they make these days and not release it until the people that actually do some work tell them it’s okay.

    … and perhaps employ someone with grammar skills who knows that the word “organisations” does not usually have an apostrophe.

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