“As long as Jobs was at the helm of Apple the company burgeoned,” Bob Lefsetz writes for The Lefsetz Letter. “But those days are through. To expect the Cupertino company to continue to triumph is to expect the Doors to succeed without Jim Morrison.”
“But the public does not want to believe this,” Lefsetz writes. “It’s hard to get people’s attention, it’s hard to gain their loyalty, but once they’re inured to you they don’t want to give up. Exhibit number one is BlackBerry. Anybody who’d used an iPhone knew the Canadian company was toast. But even the financial press was out of the loop, looking at the numbers instead of society.”
“And what does society want?” Lefsetz writes. “Something new and different that not only titillates its fancy, but demonstrates extreme utility.”
“Unlike the Apple Watch, which was good in theory yet dead on arrival, or after twenty four hours, when it ran out of juice. You had to recharge it, was it worth the effort, or were you better off just putting it in a drawer?” Lefsetz writes. “And like a cult band from the eighties which hits a wall and goes no further, there was no word of mouth on the Apple Watch, some owners testified, but the rest of the populace just ignored it.
“Tim Cook needs to be replaced. Apple doesn’t need a traffic cop, it needs a visionary,” Lefsetz writes. “Execution is important, but it’s secondary to inspiration. The idea is king, never forget it.”
Read more in the full article here.
MacDailyNews Take: The Apple Watch is DOA? Based on what?
Lefsetz is babbling nonsense again and he comes off as the irrational Tim Cook hater he’s been since Jobs handpicked Cook to be his successor.
Tim Cook is merely responsible for revenue of $50.6 billion and net income of $10.5 billion in the last 91-day quarter. Which followed quarterly revenue of $75.9 billion and net income of $18.4 billion, the largest ever recorded by a single public corporation. Compare that to any other company on earth.
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