“Last week, Apple unveiled a new (well, a smaller version) piece of hardware, the baby iPad Pro,” Matthew Hussey writes for TNW. “Ive would, from the inside of a perfect white cube, espouse the virtues of the product using phrases such as, ‘Good is the enemy of great,’ ‘The memory of how we work will endure beyond the products of our work,’ and, ‘I want to see a problem solved in a way that acknowledges its context.'”
“But last week, he was strangely absent. He wasn’t even in the auditorium. Long time Apple observer John Gruber said, ‘As far as I could see, Jony Ive did not attend today’s event. He never appears on stage, but I’ve always seen him in the audience, usually seated next to Laurene Powell Jobs.'”
Hussey writes, “Taking a quick look at Apple’s YouTube channel, there’s not even a hint of Ive’s face on white background. In fact, we have to go back six months to find his video on the Apple Pencil.”
Read more in the full article here.
MacDailyNews Take: A 9.7-inch iPad Pro or the iPhone SE simply doesn’t warrant Apple’s industrial design guru’s presence. He’s already introduced these designs. We imagine he’s working on next-gen products or taking a well-deserved break.
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