Where is Jony Ive?

“Last week, Apple unveiled a new (well, a smaller version) piece of hardware, the baby iPad Pro,” Matthew Hussey writes for TNW. “Ive would, from the inside of a perfect white cube, espouse the virtues of the product using phrases such as, ‘Good is the enemy of great,’ ‘The memory of how we work will endure beyond the products of our work,’ and, ‘I want to see a problem solved in a way that acknowledges its context.'”

“But last week, he was strangely absent. He wasn’t even in the auditorium. Long time Apple observer John Gruber said, ‘As far as I could see, Jony Ive did not attend today’s event. He never appears on stage, but I’ve always seen him in the audience, usually seated next to Laurene Powell Jobs.'”

Hussey writes, “Taking a quick look at Apple’s YouTube channel, there’s not even a hint of Ive’s face on white background. In fact, we have to go back six months to find his video on the Apple Pencil.”

Read more in the full article here.

MacDailyNews Take: A 9.7-inch iPad Pro or the iPhone SE simply doesn’t warrant Apple’s industrial design guru’s presence. He’s already introduced these designs. We imagine he’s working on next-gen products or taking a well-deserved break.

Obviously, Jony Ive is preparing to retire from Apple – May 27, 2015
Jony Ive is Apple’s next Steve Jobs – May 27, 2015
What Jony Ive’s ‘promotion’ really means – May 26, 2015
Now Jony Ive will have an even bigger influence over Apple’s image – May 26, 2015
Stephen Fry meets Jony Ive, Apple’s newly-promoted chief design officer – May 26, 2015
Jony Ive gives up day-to-day managerial duties to focus on big picture – May 26, 2015
Jony Ive promoted to ‘Chief Design Officer’ – May 25, 2015
Jony Ive is the most powerful person at Apple – December 12, 2014
Jony Ive hasn’t been given too much power at Apple – because he’s always had it – February 5, 2013
Steve Jobs left design chief Jonathan Ive ‘more operational power’ than anyone else at Apple – October 21, 2011


  1. Sorry folks – it’s strange Ive wasn’t there.

    These Apple events are a big part theater – and not having you lead star there is very strange.

    Ive had something better to do? LOL Watch the stock fall in his office?

  2. Jony is measuring the incredibly small gap between the doors and the doorframe… the seamless hood and latches with tolerances to tight, they’ve never yet been manufactured… he’s in an underground vault scraping clay off a model… he’s in space… in a balloon… on the jobs yacht at an undisclosed location… can you believe those seams… Merced are ____ ing bricks.

  3. It’s fun to speculate on a slow news day.

    Ive may be gradually withdrawing from his design czar job, planning an exit strategy, looking down the avenue of possibilities now that iPhone is commoditised and no longer all that special. Moore’s law is reaching a limit. Constraints like battery life and focal depth are thwarting his unrelenting pursuit of thinness. The thrill is gone.

    Moreover, Cook’s DeLorean has brought back (gasp!) old designs for his engineers to pack with new goodies, snubbing Ive’s aesthetic input.

    Maybe the man is hanging out with Marc Newson, who designed a shotgun for Beretta a couple of years ago. Talk amongst them might naturally drift to lightweight but powerful sidearms, or to elegant body armour (talk about disrupting wearables!)

    Perhaps Sir Jony is so appalled at the prospect of an Apple-exclusive Dr Dre miniseries that he’s countering with one of his own, an art mystery involving the minimalist movement as secret child of rococo stylings, starring Leonardo Dicaprio.

    Or, his absence could be the result of a stomach virus that’s been going around. Not exciting.

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