Jony Ive discusses relationship with Steve Jobs, design culture, and more with Charlie Rose

“Following the extensive 60 Minutes piece last December, Charlie Rose has shared yet another interview with Apple design head Jony Ive,” Chance Miller reports for 9to5Mac. “In the 35 minute interview, Rose and Ive discuss the qualities that “make Apple Apple” and the role of design in the company’s identity.”

“One interesting tidbit in the interview comes with Ive telling a story of a time he and late Apple CEO Steve Jobs were shopping in Italy,” Miller reports. “Ive described how both of them immediately noticed a certain change in reflection on a knife that was for sale, something that Ive believes shows how close he and Jobs were and just how like-minded they were when it came to noticing design qualities.”

“Also on that relationship, Ive talked about how in his early days of working with Jobs, he would try to get the former CEO to be slightly nicer when it came to analyzing design ideas,” Miller reports. “Jobs, however, didn’t buy Ive’s theory and said that Ive was too worried about wanting the rest of the design team to like him. Ive explains that this led to the culture of the team being focused on designing the best products, not letting ‘personal frailties’ get involved.”

Read more in the full article here.

MacDailyNews Take: Love this quote:

Our job isn’t to make money for Apple. Our job is to make the best products that we can. We trust if they are good and we trust if we are competent and we do our jobs in trying to describe them and we are competent in making them, they will be attractive and bought. They will be bought in volume and we will make money. — Jony Ive


        1. No, Apple does not have the best selling machines. Apple makes more margin and more profits by selling luxury over performance. But from a technical standpoint, only Windows prevents other PC makers from easily besting Apple with superior hardware specs.

          Skylake anyone?

          1. Apple’s models are increasing sales each quarter when PCs are declining. That is best selling. You are obviously a spec sheet fan, not a performance fan.

    1. “Our Job isn’t to make money for Apple…”LOL I’m tired of seeing Ive, he was overexposed a year ago. He’s inarticulate and dull, great designer but not a compelling speaker at all.

  1. “I have a blast because I get to work with these super-talented people. Take Jony Ive, If I had a spiritual partner at Apple, it’s Jony. The difference that Jony has made, not only at Apple but in the world, is huge. He is a wickedly intelligent person in all ways. He understands business concepts, marketing concepts. He picks up just like that, click. He understands what we do at our core better than anyone. He gets the big picture as well as the most infinitesimal details about each product. And he understands that Apple is a product company. He’s not just a designer. That’s why he works directly for me. There’s no one who can tell him what to do, or to butt out. That’s the way I set it up.”

    “Steve Jobs Bio: The Unauthorized Autobiography.” –

  2. Sadly, his designs are more style over function.

    That apple tv remote is an ergo disaster. Looks cool, but with poor ergonomics. His influence on the apple OS hasn’t been that great either.

    Making it look cool is one thing, but the rest of us have to use it in real life, Jony.

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