Jack Forster has been a mechanical watch enthusiast for over three decades; he’s been covering them professionally for the last 20 years. Before joining HODINKEE, he was first the technical editor, and then the editor-in-chief, of Revolution Magazine. He is also the author of “Cartier: Time Art,” a comprehensive look at the timepieces of the French design house. One month ago, he put an Apple Watch on his wrist, and hasn’t taken it off since. Nobody is more surprised than he is.
“In April of last year, Apple launched the Apple Watch, with a design by Jony Ive and Marc Newson,” Jack Forster writes for Hodinkee. “Ever since Apple first announced the existence of the Apple Watch, there has been considerable speculation about what effect it might have on the health of mechanical horology, and whether or not it, and smartwatches in general, might actually pose the sort of existential threat to mechanical watches that quartz watches posed in the 1970s and ’80s.”
“Having worn an Apple Watch almost exclusively for the last month, I feel absolutely confident that mechanical watches aren’t going anywhere for now. But the Apple Watch isn’t either,” Forster writes. “It’s almost improbably well done, and it shows a willingness to think creatively that ought to be heeded by the luxury watch industry – and it also suggests to me that underestimating its impact, and Apple, is dangerous.”
Forster writes, “Apple’s actually succeeded in doing with the Apple Watch what they did with the iPhone: inventing a new experience.”
Tons more in the full article – highly recommended – here.
MacDailyNews Take: If you do not yet have an Apple Watch on your wrist, you’re missing out.
SEE ALSO:
Apple Watch gets $100 discounts ahead of rumored March event – February 12, 2016
This is why you will buy your Apple Watch – February 8, 2016
Canalys: Apple shipped over 12 million Apple Watches in 2015, two-thirds of all smartwatches shipped in 2015 – February 5, 2016
Apple Watch kickstarted interest in wearable devices; sales of fitness trackers and VR headsets are set for rapid growth – February 2, 2016
Apple Watch beats Rolex in luxury brands ranking – January 29, 2016
Apple Watch revenues expected to be $8.4 billion for first year – January 26, 2016
Juniper: Apple Watch has already cornered the smartwatch market – January 12, 2016
Apple COO: ‘Apple Watch marks the end of single-function wrist devices’ – January 7, 2016
Fitbit either doesn’t understand Apple Watch or hopes consumers won’t; neither is good for the company – January 6, 2016
Fitbit exec calls Apple Watch a ‘toy,’ Fitbit shares crater more than 13% after unveiling Apple Watch Sport knockoff – January 5, 2016
It’s official: The Apple Watch is destroying the so-called competition – November 20, 2015
As Apple Watch sales ramp, Swiss watch makers suffer biggest slump in six years – November 19, 2015
Apple Watch models take top four spots on 10 most-wanted smartwatches list – November 18, 2015
Apple Watch is 2016’s hottest holiday gift – November 18, 2015
Apple has already sold more than $1.7 billion worth of Apple Watches – October 29, 2015
Strategy Analytics: Apple Watch sells 4.5 million units in Q315, takes 74% global smartwatch market share – October 28, 2015
Apple Watch users are abandoning traditional watches – September 15, 2015
Over 1 million Apple Watches already sold in China – September 3, 2015
Apple Watch already dominates smart-wearables market, says IDC – August 28, 2015
IDC estimates Apple sold 3.6 million Apple Watch units in Q2 – August 27, 2015
Best Buy CEO: Apple Watch demand is ‘so strong’ that we’re expanding sales to all 1,050 stores – August 25, 2015
Swiss watch exports decline most since 2009 – August 20, 2015
Apple Watch takes 88% of total smartwatch revenue – August 14, 2015
Apple Watch kills a entire industry in three months – August 12, 2015
U.S. wristwatch sales post biggest drop in seven years after Apple Watch debut – August 7, 2015
Apple Watch dominates smartwatches with 75% market share – July 28, 2015
Juniper Research: Apple is world’s #1 smartwatch maker – July 23, 2015
Canalys: Apple ships 4.2 million Apple Watches in Q2 to become world’s top wearables vendor – July 21, 2015
Apple Watch satisfaction is unprecedented at 97%; beats original iPhone and iPad – July 20, 2015
Non-techies love their Apple Watches even more than tech users – July 20, 2015
Apple Watch is Apple’s most successful product debut ever – June 1, 2015