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Analysts’ Apple Watch unit sales estimates are all over the map

“Tim Cook hasn’t done Wall Street any favors by holding quarterly Apple Watch sales numbers so close to his chest,” Philip Elmer-DeWitt reports for Fortune.

“Apple’s CEO has explained several times that he’s not announcing them in order to keep his competitors in the dark,” P.E.D. reports. “But as a result he’s also kept Apple analysts in the dark, and the effect is apparent in [their estimates].”

“Left to their own devices,” P.E.D. reports, “the 26 analysts I’ve heard from so far—16 Wall Street professionals (in blue) and 10 independents (in green)—have submitted estimates for last quarter’s sales with a range greater than I’ve ever seen for an Apple product: from a low of 3.1 million to a high 10.5 million.”

Apple Watch Sport models

 
Read more and see the full list of analysts’ Apple Watch estimates in the full article here.

MacDailyNews Take: Anecdotally, we know of several Apple Watches that friends and family received and gave as Christmas presents, plus we’re seeing Apple Watches out in public on some wrists besides our own now!

SEE ALSO:
Juniper: Apple Watch has already cornered the smartwatch market – January 12, 2016
Apple COO: ‘Apple Watch marks the end of single-function wrist devices’ – January 7, 2016
Fitbit either doesn’t understand Apple Watch or hopes consumers won’t; neither is good for the company – January 6, 2016
Fitbit exec calls Apple Watch a ‘toy,’ Fitbit shares crater more than 13% after unveiling Apple Watch Sport knockoff – January 5, 2016
It’s official: The Apple Watch is destroying the so-called competition – November 20, 2015
As Apple Watch sales ramp, Swiss watch makers suffer biggest slump in six years – November 19, 2015
Apple Watch models take top four spots on 10 most-wanted smartwatches list – November 18, 2015
Apple Watch is 2016’s hottest holiday gift – November 18, 2015
Apple has already sold more than $1.7 billion worth of Apple Watches – October 29, 2015
Strategy Analytics: Apple Watch sells 4.5 million units in Q315, takes 74% global smartwatch market share – October 28, 2015
Apple Watch users are abandoning traditional watches – September 15, 2015
Over 1 million Apple Watches already sold in China – September 3, 2015
Apple Watch already dominates smart-wearables market, says IDC – August 28, 2015
IDC estimates Apple sold 3.6 million Apple Watch units in Q2 – August 27, 2015
Best Buy CEO: Apple Watch demand is ‘so strong’ that we’re expanding sales to all 1,050 stores – August 25, 2015
Swiss watch exports decline most since 2009 – August 20, 2015
Apple Watch takes 88% of total smartwatch revenue – August 14, 2015
Apple Watch kills a entire industry in three months – August 12, 2015
U.S. wristwatch sales post biggest drop in seven years after Apple Watch debut – August 7, 2015
Apple Watch dominates smartwatches with 75% market share – July 28, 2015
Juniper Research: Apple is world’s #1 smartwatch maker – July 23, 2015
Canalys: Apple ships 4.2 million Apple Watches in Q2 to become world’s top wearables vendor – July 21, 2015
Apple Watch satisfaction is unprecedented at 97%; beats original iPhone and iPad – July 20, 2015
Non-techies love their Apple Watches even more than tech users – July 20, 2015
Apple Watch is Apple’s most successful product debut ever – June 1, 2015

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