“That didn’t take long. Just one week after announcing that Taylor Swift would be releasing her 1989 World Tour film on Apple Music, the film is now available exclusively to Apple Music subscribers,” Romain Dillet writes for TechCrunch. “And this isn’t just a nice bonus for Apple Music subscribers, if you look at the streaming service, it’s all about Taylor Swift today.”
MacDailyNews Take: It is. It’s wall-to-wall Taylor Swift.
“The 1989 World Tour film features Swift’s concert at ANZ Stadium in Sydney and many backstage clips with Swift’s entourage and guest artists. It’s a free movie, but you have to be an Apple Music subscriber,” Dillet writes. “And this is key to understanding Apple’s strategy here.”
“In just a few days, millions of people will get an iPhone for the first time,” Dillet writes. “Many developers will tell you that there’s a big download bump on Christmas day. And it’s also true for Apple’s own services and apps.
“Many will open the Music app and learn about Apple Music,” Dillet writes. “Having an exclusive Taylor Swift video just in time for the holidays is a great way to make people subscribe to the three-month trial.”
Read more in the full article here.
MacDailyNews Take: Apple Music’s $14.99 Family Membership is a ridiculously attractive deal: Up to six people can enjoy unlimited access to Apple Music which offers over 30 million tracks!
Find out more about Apple Music Membership here.
SEE ALSO:
Apple Music nabs Taylor Swift’s ‘1989’ concert film exclusive – December 14, 2015
Taylor Swift calls Spotify a ‘start-up with no cash flow’ – August 4, 2015
Taylor Swift ‘happily’ decides to include ‘1989’ album on Apple Music – June 25, 2015
Apple Music signs 20,000 labels and distributors worldwide – June 24, 2015
Apple and ‘boneheaded’ decisions – June 23, 2015
Metallica’s Lars Ulrich backs Apple Music after its Taylor Swift moment – June 23, 2015
How Taylor Swift became music’s most powerful voice – June 23, 2015
Apple Music to pay rights holders on a per-stream basis during three-month free trial – June 22, 2015
Taylor Swift wins streaming battle as Apple backs down on royalty payments – June 22, 2015
Apple responds to Taylor Swift, indie label complaints; will pay royalties during Apple Music 3-month free trial – June 22, 2015
I need to learn more about the family plan.
Would everybody on the family plan see my personal music I have? Would they need my Apple ID and PW?
I have two kids and would upgrade to the Family plan, but don’t want them to know my Apple ID password nor see/hear all my music, some of which I have personally uploaded to my Music Match.
You have your own iTunes library, your family members have theirs. Each family member has their own Apple ID, which they use to sign into iTunes (and iCloud).
When you buy Apple Music family membership, you will have to designate members of your family (by using their Apple IDs). Once you did this, they will sign into iTunes, which should then automatically recognise that they are on your family subscription and give them access to Apple Music.
To directly answer just the essence of your question, No. Nobody will see what is in your iTunes library other than yourself. In fact, you aren’t even allowed to share iTunes Match files with your family; you can only share songs that you actually purchased from the iTunes Store.
To clarify the point, everyone must have their own Apple IDs (and passwords) for family sharing to work. They will only see what you choose to share with them, and even that can only be from the stuff that you actually purchased. iTunes Match songs can never be shared (as they were not paid for on iTunes).
Beatles > Taylor Swift. If Apple Music not one of the first services on board later this week, any Taylor Swift bump will be neutralized
Perhaps, but don’t all Beatles’ fans already own their music and have it in their iTunes library? I wouldn’t even call myself a fan and I have the “1” album. I think you are discounting the fact that Taylor Swift is currently very popular and this is new content. Not that I’m interested – I’ll stick with iTunes Match and my 72GB library of music. But, I think she’s one of the most followed people on Twitter.
People who don’t have iTunes Match and don’t want to have to load up every song on their iPhones or iPads would appreciate streaming Beatles, however. Making sure I have lots of space for music was key reason for my upgrading to 128 GB iPhone this year. 🙂
Taylor Swift is the current poster girl for the tuneless, disposable crap that passes for music nowadays. Rock all you suckers. 😀
Your personal views on her music are irrelevant to the point of this article. And remember, that’s what your parents probably said about whatever rock/pop/folk/world music you like.
You don’t have to like her or like her fan base. But you shouldn’t let that blind you to the fact that she’s got more talent in her left pinky than you’ll likely ever have.
Apple apparently realizes that appealing content is the magnet that draws big audiences, not just features or technology. Same goes for streaming, satellite, CATV, FM or anything else.