“Tim Cook has orchestrated Apple’s first big management shakeup in three years,” David Goldman reports for CNN. “Giving his senior management team a fresh new look, Cook told some prominent executives to take on new responsibilities. And there’s a new face coming aboard too.”
1. Jeff Williams – Chief Operating Officer: Williams is now effectively the No. 2 executive at Apple.
MacDailyNews Take: Not counting Jony, of course. Steve Jobs left design chief Jonathan Ive ‘more operational power’ than anyone else at Apple.
2. Phil Schiller – marketing chief: In addition to his marketing responsibilities, Schiller will now oversee the App Store. Already the point person for most third-party developers who want to build software for Apple iGizmos, Schiller taking over the growing App Store (which now includes the Apple TV) makes a good deal of sense.
3. Tor Myhren – marketing communications VP: Helping Schiller will be a new hire, Tor Myhren, who is coming from ad agency Grey Group. Myhren was the Don Draper of Grey Group, serving as the company’s president and chief creative officer.
MacDailyNews Note: Actually, Apple’s press release states that Myhren will be reporting to CEO Tim Cook. As vice president of Marketing Communications at Apple, Tor will be responsible for Apple’s advertising efforts and will lead an award-winning team that spans a broad range of creative disciplines from video, motion graphics and interactive web design to packaging and retail store displays.
4. Johny Srouji – hardware technologies chief: Srouji oversees the team that engineers Apple’s computer chips, batteries, storage, sensors, displays and all the other mind-boggling technology. He helped design Apple’s first system on a chip — the A4 iPhone and iPad processor. He’ll be keeping the responsibilities he has had since he joined Apple in 2008. But Srouji got a promotion into Apple’s exclusive executive team. He is now a senior vice president.
Read more in the full article here.
Apple names Jeff Williams Chief Operating Officer, other executive additions and changes – December 17, 2015
Tim Cook takes full control of Apple: John Browett and Scott Forstall out; Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi get expanded responsibilities – October 29, 2012