“One of the things that interests me most with regards to the Apple Watch owner research I’m involved with as a part of Wristly is the way we are able to observe, on a monthly basis, the behaviours of consumers in a brand new category. To my knowledge, nothing like this has been done before,” Ben Bajarin writes for Tech.pinions.
“We believe it is important to tell the whole story with regard to the Apple Watch and smartwatches. Which means, we need to research the bad as well as the good,” Bajarin writes. “So we decided to seek out and learn from those who had less than positive experiences with the Apple Watch and have stopped using it entirely or significantly less than when they first purchased it.”
“We found and asked 340 people who have tried and seemingly moved on from the Apple Watch, at least for now, to share their thoughts on what turned them off,” Bajarin writes. “Following the consistent theme we discover with the Wristly research, there is a heavy negative bias from those who work in the tech industry. In this panel, like many others we have run, the most critical and less satisfied Apple Watch owners are the ones who work in tech, evaluate tech for a living, or are fairly technical. 45% of the respondents of this dissatisfaction panel work in tech and in a tech related function (like a developer).”
Read more in the full article here.
MacDailyNews Take: “Normal” people, non-techies, love their Apple Watches. Some so-called “techie” people act as if they aren’t familiar with the constraints of battery technology or mobile processors (especially in regard to heat dissipation). Many of these same people also seem to have an deep-seated desire for a “Dick Tracy Watch” without ever asking themselves “Why? Why do I want something that was conceived before the Internet and before everyone who’d ever want to wear one had a sophisticated portable pocket computer in their pocket?”
This quest for a “two-way wrist radio” is unending because it’s an outmoded idea and is therefore never coming. People will be wearing “Dick Tracy Hats” en masse before they’re wearing “Dick Tracy Watches.”
People who give up on their Apple Watch generally do so because they simply don’t get it. They approach Apple Watch by trying to shove it into some preconceived idea built upon an idea drawn in a comic strip in the 1940’s. When it doesn’t fit, they give up; their brains seemingly not being malleable enough to use Apple Watch the way it was designed to be used.
Apple Watch users who love their Apple Watches — which is nearly all of them, by the way with Apple Watch satisfaction at an unprecedented 97%, beating the user satisfaction of the original iPhone and iPad — understand.
Everyone else is just on the outside looking in, just like those who were snapping their flip phones closed and muttering to themselves, “my cellphone works fine,” staring blankly as we first generation iPhone owners were already living and working in the future, saving time, up-to-date, at the ready, and with the answers to many, many questions at our fingertips way back in the summer of 2007. The rest of the world would figure it out eventually.
SEE ALSO:
It’s official: The Apple Watch is destroying the so-called competition – November 20, 2015
As Apple Watch sales ramp, Swiss watch makers suffer biggest slump in six years – November 19, 2015
Apple Watch models take top four spots on 10 most-wanted smartwatches list – November 18, 2015
Apple Watch is 2016’s hottest holiday gift – November 18, 2015
Apple Watch changed my life; it’s a great gift for many
Monday, November 16, 2015
Apple has already sold more than $1.7 billion worth of Apple Watches – October 29, 2015
Strategy Analytics: Apple Watch sells 4.5 million units in Q315, takes 74% global smartwatch market share – October 28, 2015
Apple Watch users are abandoning traditional watches – September 15, 2015
Over 1 million Apple Watches already sold in China – September 3, 2015
Apple Watch already dominates smart-wearables market, says IDC – August 28, 2015
IDC estimates Apple sold 3.6 million Apple Watch units in Q2 – August 27, 2015
Best Buy CEO: Apple Watch demand is ‘so strong’ that we’re expanding sales to all 1,050 stores – August 25, 2015
Swiss watch exports decline most since 2009 – August 20, 2015
Apple Watch takes 88% of total smartwatch revenue – August 14, 2015
Apple Watch kills a entire industry in three months – August 12, 2015
U.S. wristwatch sales post biggest drop in seven years after Apple Watch debut – August 7, 2015
Apple Watch dominates smartwatches with 75% market share – July 28, 2015
Juniper Research: Apple is world’s #1 smartwatch maker – July 23, 2015
Canalys: Apple ships 4.2 million Apple Watches in Q2 to become world’s top wearables vendor – July 21, 2015
Apple Watch satisfaction is unprecedented at 97%; beats original iPhone and iPad – July 20, 2015
Non-techies love their Apple Watches even more than tech users – July 20, 2015
Apple Watch is Apple’s most successful product debut ever – June 1, 2015