“Not having a company loyalty program tied to Apple Pay has kept the brakes on the rollout of Apple’s mobile payment system, but Walgreens Boots Alliance’s has become the first retailer to use Apple Pay in a customer loyalty rewards program,” James Detar reports for Investor’s Business Daily.
“Walgreens’ 85 million Balance Rewards members can now use their rewards account through Apple Pay without scanning a rewards card or barcode,” Detar reports. “Because shoppers’ cards never leave their wallets or purses, it’s seen as more secure than credit card transactions.”
“Walgreens Boots Alliance Chief Marketing Officer Sona Chawla cited easier access for customers to their Balance Rewards data with Apple Pay. ‘This offering supports our commitment to removing friction and enabling a simple and convenient customer experience,’ Chawla said in a press statement Thursday,” Detar reports. “Starbucks last month said that Apple Pay will come to its stores by the end of the year.”
Read more in the full article here.
MacDailyNews Take: Yet another win for Apple’s revolutionary Apple Pay!
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