More than 90 percent of the Apple TV buyers are men

“Apple released its first upgrade to its Apple TV last Friday, and as we have come to expect with Apple launches, the first buyers of Cupertino’s the latest gadget are its biggest fans,” Jaimee Minney reports for Slice Intelligence. “While the average person who buys an Apple product spends $788 per year on Apple gear, those who bought the latest Apple TV spent $1,161 in the same period.”

“More than 90 percent of the new Apple TV buyers are men, and the majority are between the ages of 35 and 44,” Minney reports. “While most streaming TV buyers across all brands fit this age and gender profile, on average, buyers of these devices are about 64 percent male — indicating an early adopter skew. Another clue: seven percent of new Apple TV buyers also purchased an Apple Watch, about five times the rate of the overall online shopping population, which is 1.3 percent.”

“Among those who had purchased a TV streaming device over the past two years, most of them bought an Apple TV. However, the vast majority had not bought an Apple TV, Roku, Chromecast, or Fire TV during the period,” Minney reports. “But Apple TV has not necessarily brought a new crop of buyers to this market; as Apple hasn’t introduced a major update to the AppleTV since 2011. So, anyone who bought a previous generations of the Apple TV before November 2012 would be included in this first-time buyer category.”

“Sales of TV streaming devices have been flat over the period, with sales only surging only during the holiday shopping period, as well as at times where prices have fallen; most notably when Amazon introduced the $35 Fire TV stick in November 2014 and when the Apple TV decreased in priced last March, from $99 to $70,” Minney reports. “With the addition of the new Apple TV, Apple has the largest share of the streaming TV hardware market, at 31 percent, followed closely by Amazon, at 28 percent.”

Moe info, including many charts, in the full article here.

MacDailyNews Take: Makes sense to see an early adopter skew in the first week of launch of what is, in myriad ways, a new product from Apple.


  1. Now now, we all know there is no difference between men and women. Women are just funny looking men. Gender isn’t natural, it’s something you just decide based on how you feel or identify. It’s all about feelings. Masculinity is nothing more than a birth defect, a hormone issue. By drugging the masculinity out of boys at a young age, more appropriate behavior can be established.

    So if more men are buying Apple TVs than women, we must ask Apple why this is and to do something to make Apple TV more diverse. Perhaps colors. Pink, champagne, or rose gold maybe.

    1. Domestication and effeminate traits require multi generational breeding. You have to cull the aggressive traits while allowing the passive and social traits to pass on to the next generation. You can’t teach someone to be gay or gender neutral. It all comes from domestication and pacification.

  2. I’d always thought men bought most of the electronics for home which includes things like TVs, toasters, toaster ovens, microwave ovens, etc. whereas women buy things like blankets, curtains, towels, dishes, flatware, etc. That’s how it was in my family. There’s no reason why those roles can’t be reversed that I can tell but it tends to be that way. My father had little interest in things outside of electronics.

    I can shop for anything as long as I spend time to do the research on products. I find all things about the home interesting. Even things like detergents and toilet paper.

  3. My husband does all the ordering but I am the one wearing my Apple Watch and using my iPhone6S (not gifts from him, I just love Apple) And the two new Apple TVs he bought were for both of us. As far as women buying an Apple TV as a gift for their guy? Believe it or not, sometimes we women use Apple TVs ourselves.

    1. Yeah – this is not a very will thought out statistic. I buy most of the Apple stuff in my house for everyone. Plus, the Apple TV is mostly a shared device. If the breakup is by single men, then you have something…

    1. You do know that means the price has to be raised for men to supplement the discount that must be offered to women to entice them right? The playing field isn’t even til one end of the seesaw is higher than the other. Ask Barrack the Equalizer about equality. He will explain it all to you.

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