“Internal Sony communications indicated that Spectre star Daniel Craig and the movie’s director Sam Mendes were both opposed to multimillion dollar product placements for Sony or Samsung Android phones because it could tarnish the suave image of James Bond,” Daniel Eran Dilger reports for AppleInsider.
“An earlier report by Matt Weinberger of Business Insider UK noted that Sony had initially offered Craig $5 million to carry around its Xperia Z4 phone in the movie,” Dilger reports. “Discussions involved an $18 million marketing commitment from Sony, escalating to a $50 million marketing and promotional package from Samsung as well as a $5 million product placement for Bond to be seen using an Android phone with Samsung’s brand on it. ”
Dilger reports, “Leaked emails involving Bond franchise producer Barbara Broccoli noted that money wasn’t the only consideration involved in the decision of whether to take money from Android phone makers in exchange for promotion. ‘BEYOND the $$ factor, there is, as you may know, a CREATIVE factor whereby Sam and Daniel don’t like the Sony phone for the film (the thinking, subjectively/objectively is that James Bond only uses the ‘best,’ and in their minds, the Sony phone is not the ‘best’),’ wrote Andrew Gumpert, President of Worldwide Business Affairs and Operations for Columbia Pictures.”
Read more in the full article here.
MacDailyNews Take: It’s nice to see that derivative wares can’t buy their way into every entertainment endeavor (cough – NFL – cough).
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[Thanks to MacDailyNews Readers “Dan K.” and “Lynn Weiler” for the heads up.]