The ‘everything store’ that doesn’t offer everything: Amazon removes all Apple TV listings

“Amazon has followed through on its plans to go nuclear on its competitors: The company removed all listings of Apple’s Apple TV and Google’s Chromecast streaming adapter from its website Thursday,” Janko Roettgers reports for Variety.

“This includes listings from third-party resellers, as well as used and previous-generation devices sold through Amazon’s marketplace,” Roettgers reports. “Users who search for Chromecast or Apple TV instead get recommendations for Amazon’s own Fire TV devices.”

“The company confirmed the decision to stop selling both devices when contacted by Variety, sending a statement that read in part: ‘It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion,'” Roettgers reports. “Blaming missing support for Amazon video on Google and Apple is somewhat misleading: Chromecast has long had an open SDK, allowing any publisher to add casting to their mobile apps. And the newest Apple TV, which Apple is starting to sell this week, also includes an app store that Amazon could use to distribute its own app.”

Read more in the full article here.

MacDailyNews Take: As we wrote on October 3rd:

Amazon had better be careful lest they gain and cement the reputation as “the everything store that doesn’t offer everything.”

Amazon makes a stupid mistake by banning sales of new Apple TV – October 14, 2015
Amazon pulled Apple TV from their store, so Apple should pull Amazon apps from their App Store – October 3, 2015
By banning Apple TV and Chromecast, Amazon shows what it means to be a monopolist – October 2, 2015
Amazon to ban sale of Apple TV, other streaming devices – October 1, 2015
Apple TV and voice control: What Siri does that the others don’t – September 18, 2015
With the all-new Apple TV, Apple changes the game, yet again – September 14, 2015
What Apple got right in Apple TV’s user interface – and what needs work – September 11, 2015
New Apple TV has the potential to do for television what iPhone did for mobile phones – September 11, 2015
Apple preps to conquer living room with all-new Apple TV – September 11, 2015
Hands-on with the all-new Apple TV – September 10, 2015
Gruber: Apple TV will define how all TVs will work in a few years – September 10, 2015


    1. Yes, but Apple doesn’t have third parties selling through them. Amazon forbid other retailers from selling Apple TV Chromecast, something that would be illegal if the DOJ wasn’t in Amazon’s pocket.

    2. The Apple, let me repeat, APPLE store sells Apple products and Apple accessories, even third party accessories that work with or enhance Apple products. Amazon’s products don’t work with or in any way enhance Apple’s products, so why would Apple sell them? In addition to the Fire, Apple doesn’t sell basketballs, jewelry, or lawn chairs either. Hello? McFly? Anyone home? Think, McFly!

    1. Shortsightedness may depend on what actual revenues and profit margins Amazon received for selling competitors’ streaming devices vs. what they are getting for their own.

  1. Amazon is simply confirming that it’s own products can’t compete with Apple’s. It also sends the message that it thinks it’s customers are too dumm to select products on their own.

    Consumers, beware.

  2. So I ordered my Apple TV4 from the and will pick it up today……………oh the AgONy……

    Best Buy also has it available….!!! ordering gives Apple all the purchase money with NO FEE to the reseller (eg-Amazon)………

  3. Its rather hypocritical that they won’t sell Apple TV and Chromecast because it confuses consumers, yet they still happily sell Apple TV and Chromecast accessories. That is the ultimate confusion. I get why they are doing it (for competitive reasons) but don’t insult our intelligence by saying you want to deliver a great user experience.

  4. This Amazon customer is not confused. I’m paying too much to be an Amazon Prime member because Amazon keeps adding “features” under the Prime umbrella that add cost but deliver no value (to me). One day I will get tired of subsidizing the valueless features. and become a former Amazon Prime member.

  5. Now, how do I put in a complaint to the European Commition (or whoever it is I complain to) as they are restricting trade ie banning second hand/market place and third party traders from selling ATV4.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.