Philip Elmer-DeWitt reports for Fortune, “‘We are not announcing the [Apple Watch sales] numbers,’ Tim Cook said, not for the first time, at a Wall Street Journal conference Monday night. ‘This is competitive information. I don’t want to help the competition. We shipped a lot [of Apple Watches] the first quarter, then last quarter we shipped even more. I can predict this quarter we will ship even more.'”
“That’s all Apple’s CEO — or anyone else at the company — is going to say about Apple Watch sales,” P.E.D. reports. “But Cook’s words may have sent a signal to the market, which gave the stock a $2.04 (1.83%) nudge the next day.”
“By Tuesday the average Q4 unit sales estimate among the analysts in Fortune’s panel — a mix of Wall Street professionals and seasoned amateurs — was 3.95 million, 20,000 Watches lower that Q3,” P.E.D. reports. “I wouldn’t be surprised, however, given Cook’s remarks, if some of those spreadsheets weren’t recalculated before next week’s earnings report.”
The complete list of analysts’ estimates, which range widely from 2.5 million to 6 million in the full article here.
MacDailyNews Take: 2.5 million is too low.
SEE ALSO:
Why Apple Watch sales are primed to explode – September 19, 2015
Apple Watch users are abandoning traditional watches – September 15, 2015
Over 1 million Apple Watches already sold in China – September 3, 2015
Apple Watch already dominates smart-wearables market, says IDC – August 28, 2015
IDC estimates Apple sold 3.6 million Apple Watch units in Q2 – August 27, 2015
Best Buy CEO: Apple Watch demand is ‘so strong’ that we’re expanding sales to all 1,050 stores – August 25, 2015
Swiss watch exports decline most since 2009 – August 20, 2015
I own two $6,000 Swiss watches, but I wear my Apple Watch most of the time – August 14, 2015
Apple Watch will make up 40% of premium wristwatch sales by 2020 – report – August 14, 2015
Apple Watch takes 88% of total smartwatch revenue – August 14, 2015
Apple Watch dominates smartwatches with 75% market share – July 28, 2015
Juniper Research: Apple is world’s #1 smartwatch maker – July 23, 2015
Canalys: Apple ships 4.2 million Apple Watches in Q2 to become world’s top wearables vendor – July 21, 2015
Apple Watch satisfaction is unprecedented at 97%; beats original iPhone and iPad – July 20, 2015
Swiss watch exports hit worst slump in five years as Apple Watch debuts – June 19, 2015
Apple Watch is Apple’s most successful product debut ever – June 1, 2015
Apple Watch, the world’s first real smart watch, will be a massive hit – September 9, 2014