ideaMachine Studio writes via YouTube:
We stumbled upon the Steve Jobs “Think Different” marketing campaign speech in light of the new movie release this weekend. As animators, we were really struck when he paused for a good while before he said “… marketing… is about values.” We could see in his body that this thought weighed on him. And, in fact, that thought would determine the direction of Apple for the next two decades.
For Jobs, Apple was not about “making boxes for people to get their jobs done.” He and his executive team needed to be about something more. They needed to think beyond the equipment… beyond the dollars, toward something more. They needed to live in service to a higher calling. It’s hard to hear this speech without being moved. Not just because we are hearing a speech from a dead man, but because we know what Steve Jobs is saying is true. Our studio was challenged by this very real moment. Were we just clocking in and clocking out? Were we living from dollar to dollar? Or, were we working for something more?
Direct link to video here.
MacDailyNews Take: “Apple spends a fortune on advertising. You’d never know it.” – Steve Jobs, September 23, 1997
Boy, was that true back in 1997!
Read also: The Real Story Behind Apple’s ‘Think Different’ Campaign by Rob Siltanen via Forbes, December 14, 2011
People ask me what Steve Jobs was like, and I often describe him as a mix between Michelangelo, Mies van der Rohe and Henry Ford — with some John McEnroe and Machiavelli thrown in. — Rob Siltanen