“Yesterday Apple announced it had acquired a small startup focused on artificial intelligence. While the purchase of Perceptio is hardly earth shattering news, it does shed some light on how Apple is trying to get around the tricky problem of making more personalized services without harvesting vast amounts of your data,” Matthew Hussey writes for TNW. “Perceptio was working on technology that would allow smartphone manufacturers to develop artificial intelligence systems that didn’t need to share your data with the cloud.”
“Google and Microsoft have made huge leaps forward in offering up timely information to their users via personal assistants such as Cortana and Google Now by doing just that,” Hussey writes. “Apple and its Siri equivalent on the other hand, has been hampered by the company’s reluctance to extract confidential information that lives on our phones.”
Hussey writes, “While many see that as a way for Apple to distance itself from tech companies that continually stray into murky waters when it comes to selling your data, it has put it at a commercial disadvantage.”
Read more in the full article here.
MacDailyNews Take: We much prefer Apple’s method and we expect Apple’s Siri to get even better while continuing to respect customers’ privacy.
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