“The theme of the Box conference was mobile technology, and Cook asserted that businesses still have only a halting grasp of mobile’s potential,” Marcus Wohlsen reports for Wired. “At the moment, he claimed, most businesses think of mobile tech as little more than a portable way to check email. ‘To take advantage of it in a huge way you have to rethink everything that you’re doing,’ he said. ‘There’s no doubt in my mind the best companies will be the most mobile.'”
“When Cook says ‘the most mobile,’ what he’s really saying is ‘the most Apple,'” Wohlsen reports. “Apple hasn’t long been in a position to make such a claim credibly. The company’s long resurgence under Steve Jobs originated in Jobs’ genius for consumer products. The iMac, then the iPod, then the iPhone: Apple designed these devices for mass appeal—tech for generalists, not the specialized worlds of work.”
“But then a funny thing happened. Apple customers didn’t start demanding new devices for work. They adapted their work to the Apple devices they already had. ‘Who uses iOS?’ Levie asked the crowd. A forest of hands shot up,” Wohlsen reports. “Businesses aren’t seeking out enterprise phones, either. Among enterprise users, iOS accounts for nearly two-thirds of the market. More than any other factor, that embrace accounts for the realignment on plain display during Cook’s turn on the stage. The top corporate sponsor of Box’s event was IBM, a long-ago Apple rival and now a friend that’s building business apps for business users on iOS. But note which company’s CEO was the headliner.”
Much more in the full article here.
MacDailyNews Take: As we wrote of the Apple Watch back in May:
Anything that saves this much time is a product that smart companies would want for their employees.