“There is clearly a viable market for streaming media players like Apple TV, Roku, and Amazon Fire TV. However, the bigger opportunity is breaking into the market for Pay TV set top boxes, which today are less compelling products but retain access to the content consumers want,” Pavan Rajam writes for The Rajam Report. “The only way any tech company will be able to pull that off is by having a TV Service to accompany their hardware. Of the companies with streaming media products on the market, only one is rumored to be working on such a service.”
“Unlike its competitors, Apple is playing the long game in the TV market,” Rajam writes. “Apple TV’s long term goal is not about beating Amazon, Google, or Roku in the streaming media player market, it’s about redefining the TV market by building a true smart TV platform. One that seamlessly integrates with the Apple ecosystem and converges all the different functions (gaming, long form video, home automation, and who knows what) we want from our TVs into one product. In other words: the only thing you need to hook up to your TV.”
Read more in the full article here.
MacDailyNews Take: As we wrote yesterday:
The ultimate endgame is this: Can Apple get Apple TV to be the device on Input 1 instead of 2 or 3? We all have Apple TVs, but for most of us it’s the cable/satellite box that’s on Input 1, not Apple TV. Can Apple TV someday supplant it, giving us universal search across all “channels/networks” and apps – and voice-controlled, no less?
We want to say, “Hey Siri, what’s the weather forecast?” And for our favorite video forecast source(s) – on-demand, ready-togo – to immediately appear along with our favorite weather app(s) for us to choose from. “Hey Siri, who won the game?” And our favorite teams’ scores, highlight videos, condensed games, and apps appear onscreen. “Hey Siri, what’s my day look like?” And boom! Calendar appears. Etc. Mornings would be so much easier!
Apple TV: What features should it offer to users? – September 4, 2015
Why Apple TV is critical; investors shouldn’t underestimate its importance – September 4, 2015
Why Apple needs so much space for their September 9th event: A series of living rooms? – September 4, 2015
Did Apple pick the right or wrong time to unveil reimagined Apple TV? – September 4, 2015
Apple finally gets serious about pushing into our living rooms with new Apple TV – September 4, 2015
Apple dominates pay TV streaming with 61.9% viewership on Apple devices – September 4, 2015
Analyst: New Apple TV platform is bad news for Netflix – September 3, 2015
The new Apple TV’s potential beyond gaming – September 3, 2015
New Apple TV to offer A8 chip, 8/16GB storage, same ports, no 4K, and new black remote – September 2, 2015
New Apple TV will feature universal search, start at $149 – September 2, 2015
Apple TV 4 to focus on extensive Siri control, deep support for gaming – August 31, 2015
Apple TV 4 coming in October for under $200, Apple TV 3 becomes entry level; both get new streaming service – August 30, 2015
Apple TV said to have motion-sensitive Siri-capable remote with touchpad – August 28, 2015
The next-gen Apple TV’s marquee feature – August 18, 2015>
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]