“While some were waiting eagerly for the Apple Watch, and others got assimilated, there are still those who prefer traditional watches,” Ben Lovejoy reports for 9to5Mac.

“That’s the market Sony hopes to appeal to with a new hybrid watch called Wena (which apparently stands for ‘wear electronics naturally’), which it’s pitching on its Japanese crowdfunding site First Flight,” Lovejoy reports. “It’s mostly a traditional analogue watch, but a link to an iOS app gives it limited smartwatch functionality. On the smartwatch side, you get fitness band functionality, and notifications are echoed to the watch in the form of an LED and vibration.”

Lovejoy reports, “There’s no digital display, though, so you still need to check your phone to find out what the notification was…”

Read more — and take 9to5Mac‘s “Sony wena” poll — here.

MacDailyNews Take: WENA. “We’re Entirely Nuts, Amigos!” – Sony

If they can’t even get the audio mix right in the crowdfunding video (Has Sony now fallen so far that they need to resort to crowdfunding?), this one’s sure to be a real winner.

Apple Watch already dominates smart-wearables market, says IDC – August 28, 2015
Best Buy CEO: Apple Watch demand is ‘so strong’ that we’re expanding sales to all 1,050 stores – August 25, 2015
I own two $6,000 Swiss watches, but I wear my Apple Watch most of the time – August 14, 2015

[Thanks to MacDailyNews Reader “Bill” for the heads up.]