Samsung phones are for old people

“Samsung has ploughed billions into promoting its high-end phones, hoping it can compete with the iPhone as an option for young, engaged mobile users,” James Titcomb reports for The Telegraph. “The company has signed up celebrities including Rita Ora to endorse its projects as part of a record-breaking marketing campaign for the Galaxy S6.”

“Ofcom’s latest Communications Market Report, then, might make for disappointing reading,” Titcomb reports. “The regulator’s report, which showed household spending on communications rising for the first time in at least five years, alsow revealed that Samsung models are disproportionately popular among the over 55s and the 45-54 age bracket in the UK.”

“Some 34 percent of over 55s are Samsung devotees, compared to just 22 percent of 25-34-year-olds,” Titcomb reports. “In comparison, half of those aged between 16 and 34 have an iPhone.”

Ofcom "Communications Market 2015" report
Source: Ofcom “Communications Market 2015” report

 
Read more in the full article here.

MacDailyNews Take: To the victor go the spoils — Apple owns 92% of smartphone profits — and to the imitator go the seniles.

SEE ALSO:
Poor man’s iPhone: Android on the decline – February 26, 2015
Study: iPhone users are smarter and richer than those who settle for Android phones – January 22, 2015
Why Android users can’t have the nicest things – January 5, 2015
Apple iOS users spend vastly more money and time online than Android users – December 30, 2014
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009

65 Comments

      1. Guilty: pushing senile/iPhone owner.
        However, I agree with the data. Mostly older folks are the ones that I see with Android gear. Young folks with means tend to have iPhones. Funny thing is that most of the older folks I know have serious cases of Stockholm Syndrome. They think tech must be hard to use and cheap. The older folks who have Apple kit that I know are much more happy and just use their tech instead of fiddling with it all the time.

    1. I’ve seen too much insinuation that Apple products are for the young and rich, while Google and Samsung are for the poor and old. I am poor and over 60, don’t care for such snobbish BS, and I consider buying Apple products a quality of life issue- life is too short to waste on Windows, Android, and other such crap. My “budget,” whatever that is, revolves around my iMac, iPhone, iPad, etc.

      1. I see no issue with a healthy discussion of the data. I also find the statistics to be interesting given that Samsung’s own advertising attempted to paint a picture that was very opposite of reality. I’m referring to the commercials with the older people waiting in line for the iPhones, etc.

    2. Why the blatant ageist headline MDN? If you said the same kind of sexist headline about homosexuals there would be uproar! Apparently PC only applies to certain segments of the population and anyone else is fair game.

  1. Yep. Older people only want to make infrequent or urgent phone calls. Anything will do because they don’t spent their entire lives with a phone to their ear, walking, running driving, eating, or poking away with their fingers avoiding all contact with real life. Older people laugh at how ignorant and self absorbed young people are.

        1. Gee Mister, I didn’t know that when old men like you copy us kids that that makes you NOT OLD! We don’t write you old people off because you buy Samsung copy cat phones, we dismiss you as irrelevant because you have no sense of vision as to what real quality devices are about.

            1. I have owned Macs since the first Mac (I bought it in 1985) and have kept up with them ever since. I don’t need to tattoo myself to keep up with the young crowd. Men who are confident in themselves don’t have to follow the trends set by the youth but can lead the youth to make better choices. Choosing Mac over PC and iPhone over Android show character by not supporting copycat IP thieving companies. Samsung is one of the worst.

        2. Blimey at 54, so edgy, so non-coformist. Must be different in the US as ‘tats’ (at least here in the UK) are for the ‘challenged’, the poor and the old. Wasn’t alway that way but there’s nothing worse in fad land than being late to the party.

        3. Blimey at 54, so edgy, so non-coformist. Must be different in the US as ‘tats’ (at least here in the UK) are for the ‘challenged’, the poor and the old. Wasn’t alway that way but there’s nothing worse in fad land than being late to the party.

  2. “to the imitator go the seniles.”

    This comment is a new low even for MDN. Who is next? People who struggle with their weight? People with the wrong color skin? People with the wrong religious beliefs?

    Did it ever occur to MDN that older people might include many who have been buying Apple products long before the iPhone became a reality? Did it ever occur to MDN that even the youngest iPhone users will (hopefully) live to a ripe old age even if they continue to use iPhones?

    The only people showing signs of advanced mental problems are the people at MDN who wrote and allowed that insulting comment.

    Maybe you folks should grow up, not just get older.

    1. It’s a joke based on “to the victor go the spoils.”

      Therefore: “To the imitator go the seniles.”

      Most of us got the joke. Perhaps you’re actually senile, oh member of the perpetually aggrieved?

      1. Supposed jokes done at the expense of other people, who have no control over their situation are not funny. They are insults. One does not have to be looking for excuses or be overly sensitive to realize that.

        As an older person and one who has used Apple products longer than many younger users have been alive, I found the comment insensitive and insulting. If it were not for many of us older users sticking with Apple during the dark days when Steve Job was gone, Apple might not even be in business today. We don’t deserve that comment.

            1. You are either trying to be a smartest, ore are being intentionally dishonest.

              The article is clearly and unambiguously talking about older people (aged above 55). The MDN’s offending joke was clearly, and quite obviously to everyone, implying that older people (majority of Samsung’s users) are senile. Intelligent readers of this forum clearly understood how this was offensive to those who consider themselves in this age group (either mentally, or by actual physical age).

            2. I would think ScamScum would have an easier time selling their crap phones to the senile, competent individuals would be more likely to choose  iPhone.

              I am 63 and quite competent, not senile, and have used  for years, BiP (Before iPhone.) 🖖😀⌚️

        1. Dammit Josh, did you let your dentures fall out into the toilet again. I know that makes you crankier than usual. Try a Snickers, although you’ll probably have to gum it.

  3. Well, this old person has been using Apple products since his 30s. We all have to start somewhere!

    I guess I do agree with the premise that old people are more concerned with their available funds, since they’re generally not in a position to go out and earn more, so turn to what they perceive as a more cost effective option, foregoing coolness and greater functionality, for basic call services. My 93 year old Dad still uses an old flip phone. I’ve talked to him about giving him one of my old iPhones, and he’s not interested in climbing a new learning curve. He just wants to call people and talk to them. Also, texting is a foreign, impersonal concept to him.

  4. Did anybody notice that the older group on the graph starts at 55?? That’s an age when most of us are still working, often at our professional best, still raising kids, still doing most of the things necessary to live. Steve Jobs was 56 when he passed, and I think we all agree he was still on top of his game.

  5. This is probably a result of the bonuses carrier sales people receive when they sell Samsung phones. Many of the older generations are still relativily clueless about new technology and believe the “nice young man” at the phone store.

    1. Here is an example: I know a guy in his early 50’s and he resisted computers his entire life. He thought computers were the root of all evil and computers users were social misfits. About eight years ago his job finally forced him to get a computer. Today, he buys and sells on eBay, plays games and does Facebook on his computer.

      Many in this older demo could be like my friend and have resisted the smartphone revolution up until recently. When they are ready to get a smartphone they rely on the sales person. Price is also a factor, and like many first time smartphone purchasers, they test the waters and buy the cheapest.

  6. Color me confused with MDN’s take.
    Aren’t the older people exactly the ones who earn more money and are in MDN’s coveted “non-Hee-Haw” demographic?

    I’m sure if the article pointed out that most Samsung users were 20-somethings we’d be hearing about how the older people are the ones with the money and the experience to know better than to buy Samsung.

  7. I would not buy a Samsung phone over an iPhone. If was given one I would sell it to an enemy. 🙂

    If I criticize MDN it is because I don’t want their belief in Apple products to cause them not to see the damage such comments to to a huge group of people who have been buying Apple products for decades. Insulting a huge group of people with lots of disposable income, even if it is a ‘joke’, is not a good business plan.

  8. I’m 66 and not even close to senile. I know people in their 90s who are far from senile. Not funny MDN

    I agree with Josh, “This comment is a new low even for MDN”” and “Supposed jokes done at the expense of other people, who have no control over their situation are not funny. They are insults. One does not have to be looking for excuses or be overly sensitive to realize that”.

      1. You are either trying to be a smartest, ore are being intentionally dishonest.

        The article is clearly and unambiguously talking about older people (aged above 55). The MDN’s offending joke was clearly, and quite obviously to everyone, implying that older people (majority of Samsung’s users) are senile. Intelligent readers of this forum clearly understood how this was offensive to those who consider themselves in this age group (either mentally, or by actual physical age).

      1. No. MDN’s takeaway from the article was: iPhone demographic are younger people; Samsung’s demographics are older (read: senile) people. MDN’s take clearly equated old people as senile. That is what was offensive.

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