Study: Apple iPad’s enterprise lead under fire as Android and Microsoft surge in tablets

In its twelfth quarterly Mobility Index Report, Good Technology today announced key findings showing that organizations are continuing to adopt an increasing variety of apps to secure corporate information. The acceleration of secure work app deployments enables users to perform work-related and personal activities on the same device, protecting user information, such as email, contacts, voicemails, SMS, location, etc.

With 67 percent of organizations now using two or more apps beyond email, companies are rapidly mobilizing content and apps while strengthening their cyber resiliency. The average organization now uses almost three and a half apps in addition to email, with secure browser leading all app categories for a third quarter in a row.

“As the mobile device displaces the desktop as the primary computing platform, enterprise mobility is enabling employees with the secure apps and content they need,” said Christy Wyatt, chairman and CEO at Good Technology. “We continue to see security at the heart of every enterprise conversation, coupled with end user privacy concerns. Now more than ever, organizations require a platform that enables them to deploy secure-based apps while protecting end user privacy with containerization.”

Gartner recognized best-of-breed security solutions from Good Technology in its 2015 Critical Capabilities for High-Security Mobility Management report1. Good achieved the highest product score in all six use cases, including the very common BYO use case. The other use cases include Shared Devices, Nonemployee, High-Security Commercial, High-Security Government Grade, and Shared Data. The report evaluation is based on Good Work, the company’s market-leading business-class email and collaboration app.

This quarter’s Mobility Index Report findings indicated that employees are requesting secure mobile access to corporate information located behind the firewall. The top five app categories across devices are secure browser, custom apps, secure instant messaging (IM), document editing and document access.

Closely following secure browsing for most widely deployed app, custom app activations expanded into a growing set of industries. The biggest custom app growth occurred in energy and utilities, which grew from a negligible number to 49 percent in just one quarter, while insurance continued to be an aggressive adopter of custom apps with 32 percent of all apps being custom built. To date over 2,000 Good-secured apps have been built on the Good Dynamics® Secure Mobility Platform.

Financial services firms, where speed to decision is key to profitability, continued to invest heavily in secure IM. Business and professional services show high demand for document workflows, with document editing apps and document access apps representing 37 percent and 15 percent, respectively, of apps used by law firms, consulting firms and accountancies. Government agencies and other public sector institutions also focused their mobile initiatives on the document-based workflows.

Apple’s iOS retained the top spot for device activations despite seeing a drop in overall market share for a second straight quarter, falling from 70 percent to 64 percent. Android market share grew to 32 percent, while Windows landed at 3 percent.

The tablet market shifted dramatically, as they begin to replace laptops. iOS fell from 81 percent to 64 percent, while Android grew to 25 percent. Windows grew from 4 percent to 11 percent, which is noteworthy given its 1 percent share just two quarters ago.

iOS continued to outpace Android in regulated industries, such as public sector (79 percent), education (76 percent) and healthcare (70 percent). For the first time, Android moved ahead of iOS in high tech (53 percent) and saw significant gains in energy (48 percent) and manufacturing (42 percent).

Source: Good Technology

MacDailyNews Take: If Apple hits iPad hard, as we expect they will very soon, this may well be iPad’s low point in Good’s enterprise tablet measurements.

New iPads, iOS 9 multitasking, and the fruits of Apple+IBM alliance propel iPad in the corporate tablet market and beyond, in the premium consumer market as well. Significant Android security issues will contribute to iPad’s coming surge.

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Apple prepares for major enterprise push by making Macs, iPhones, iPads easier for IT to support – June 2, 2015
Warning: Apple’s mythical iPad Pro may replace your enterprise PCs – May 14, 2015
Apple’s 12.9-inch ‘iPad Pro’ to feature oxide LCD display; mass production in Q315, sources say – March 5, 2015
Analyst: Apple likely to launch simple stylus with 12.9-inch iPad Pro; advanced 3D stylus due later – January 18, 2015
Apple granted another smart pen patent for capturing digital copies of notes and drawings – December 30, 2014
Apple files their 10th ‘Smart Pen’ patent of the year – December 6, 2014
iPen: Apple patent applications reveal advanced modular smart-pen – February 2, 2014
iPen? Apple secretly files three dynamic smart-pen patents in Europe – February 28, 2013
Apple patent application reveals advanced ‘active stylus’ for iOS devices – December 31, 2012
Apple patent application reveals more about their optical iPen and graphics program – May 24, 2012
Apple patent app details smart, heated ‘iPen’ stylus for iPad and iPhone – July 7, 2011
Apple patent application details new type of stylus for iPad – February 3, 2011


  1. The iPad is strong in regulated industries because it is a walled garden.

    As Android breaches and security issues proliferate, corporations will have to weigh the cost of managing the security of these devices against the low acquisition costs or user preference.

    1. I really wish they’d lower their garden wall and give us a Finder or ANY kind of file management App or system. I can’t go anywhere near my iPad for serious use, because I can’t organize anything.

      1. I sympathize with your plight. However, the OSX Finder as it stands today is an antiquated vestige of the 1980s hierarchical filing system, which was a rudimentary attempt at simple file organization. So I would question what you would hope to gain by bolting on such a relic.

        The future Finder really needs to be based upon a true database. Some people find databases unfamiliar and hard to work with because they take away the direct control users have had over file location. Two things need to happen. 1) Users are going to have to get over their fear of losing control over file location. That’s a tough one but there’s no way around it. And really – why should you care? The Finder should manage multiple volumes for you. 2) This new Finder is going to have to make automated and manual metadata tagging, searching and sorting easier and more intuitive than ever before. And it should be able to handle ALL file types including what iTunes does today. If I had my way, iTunes would go away and be replaced by this Finder.

        So Apple, get to it eh!!!

        1. I wouldn’t mind a ‘labeling’ system similar to Gmail so you can still emulate folders but have the actual files all in one DB in the background.

    2. “corporations will have to weigh the cost of managing the security of these devices against the low acquisition costs or user preference.”

      They never did when buying their Winblows computers. Why start now?

  2. I think the Surface is an interesting product and one Apple should consider. I have both an iPad and a MacBook Air. Much easier to do many things on the Air with it’s physical keyboard.

    1. I hate MS, Google is worthless.. But they *both* have something going for them that the iPad doesn’t.

      USB port.

      It’s really not needed for the majority of users, in the enterprise… There are definite advantages to having one.
      Not everyone can be online 24/7, so the ability to utilize a USB port comes in handy.
      Just yesterday I was in the county courthouse, cell signals are non existent in half the building. Access to their wifi? Good luck.

      Apple just needs to make/license a USB-lightning adapter.

      Security and usability wise, apple trounces the rest.

    2. For many of us, almost everything is faster and easier on a Mac versus an iPad. The only thing a tablet format offers is portability and a less precise touchscreen interface. Early iPad adopters have found that lack of hardware interface options (USB) and lack of a real user-accessible file system, not particularly reliable iCloud dependency, and a multitude of sins in the iOS GUI, have just made stuff too klunky. If you can bear to heft the mighty weight of a MacBook, that’s what users find they need to create something.

      Since Apple offers both tablet and laptop, I can’t see a single reason to make a Surface product that attempts to do kludge the two together. Why would anyone want a Windows 8 experience on an Apple product? Apple knows that the compromises are horrible, so they announced they would not go that route. We hope the brain trust at Apple doesn’t change their mind because everyone else is doing it. There’s been way too much “me-too” product strategy at Apple under Cook already.

  3. It is important to recognize that the declines reported here were the percentage declines at Good Technology.

    I wonder what percentage of enterprise iPads use or need Good Technology to secure corporate information. I could see how Android could use more security support than iOS.

    In addition, could the percentage of iPads using Good Technology be going down because of the partnership with IBM that was announced last year.

    Good Technology:

  4. This really isn’t much of a suprise, given that Apple was the first to have a table that was able to be used in a corporate/enterprise environment. Now that the others are stable and catching up, and lower in price I think that it is fair to assume that the enterprise tablet market will even out even a bit more than it already is.

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