Struggling Samsung’s Galaxy S6 sales fail to meet expectations

“Samsung Electronics Co. is anticipated to sell 45 million units of its latest in the flagship Galaxy smartphone line in 2015, a news report said Monday, falling behind earlier market expectations,” Yonhap reports.

“‘Samsung continues to struggle at the low-to-mid end, while the Galaxy S6 and S6 Edge combined look on course to reach a respectable 45 million units this year,’ EE Times said, citing a report released by Deutsche Bank,” Yonhap reports. “The latest estimate, however, falls behind expectations made earlier by other market analysts.”

“Industry tracker DRAMeXchange had earlier estimated combined sales of 55 million units for the new lineup, while Hong Kong-based researcher Counterpoint had offered a 50-million sales figure for this year,” Yonhap reports. “Upon the release of the models, some analysts here also gave a 70-million sales estimate.”

Read more in the full article here.

MacDailyNews Take: For some perspective:

• Samsung Galaxy S6 and S6 Edge sales began on April 10th and is estimated to sell 45 million units in 2015 (265 days on the market).
• In the 91-day calendar Q115 alone (December 28, 2014 – March 28, 2015), Apple sold 61.17 million iPhones.

Analysts: Samsung’s Galaxy S6 is selling even slower than the Galaxy S5 – June 4, 2015
Apple’s indomitable iPhone 6/Plus sales unfazed by Samsung’s anemic Galaxy S6/Edge – June 2, 2015
iPhone 6, killer: Beleaguered Samsung’s Galaxy S6 sales are a total disaster – May 22, 2015

[Thanks to MacDailyNews Reader “M J Miller” for the heads up.]


  1. These numbers are exaggerated. Half of those are in warehouses. At som point SAMSUNG will have to take a hit on those non-moving inventory.

    Apple declares their unit sales. No ambiguity. Our inutile FEDS do not care if WS just plainly lie.

        1. If the sales are slow, the retailers will go back to Samsung and request markdown pricing on a net 30, 60 or 90 day term invoice. So before the bill becomes due, the retailers have it reduced allowing them to lower prices. They will also then either ask Samsung to take some units back, and/or extend the terms even longer.

          Most larger retailers have pretty heavy contracts written up that pretty much assure that they won’t get stuck with a bunch of inventory.

          Back in the day a retailer could get stuck with inventory pretty much for good, but times sure have changed.

          1. Thanks. It’s good to know the retailers won’t be hurt as some folk in the UK are reporting that the S6s are are already being BOGOed.

            Seems awfully fast for a product that was released just over 2 months ago.

    1. They already are taking a hit here in the UK. 2 for 1 Galaxy S6 offers in newspapers and online. The manager(and my near neighbour) of my local phone shop says HTC One M9 is suffering unreal levels of returns due to bad software and incurable slow downs, Lumia sales are barely sustainable and they no longer stock any Blackberrys.
      Big shake out coming in the phone business I think.

    1. Agreed. The S6 and S6 Edge are meeting my expectations. I expected them to sell better than the S5. I expected them to sell significantly fewer than the iPhone 6 an 6+. I expected Samsung to grossly exaggerate the sales at launch (remember the absolutely fantastic claims of numbers pre ordered?) And so forth.

      My future expectation for this line is that Samsung will have some unbelievable excuse next spring as to why the S6 and S6 Edge did not sell as well as they claimed it would, and Samsung will claim that the S7 and S7 Whatever will be the *real* iPhone killers which will clearly and definitively take back the market.

  2. I think Samsung’s market is now down to just hardcore Apple-haters and people who don’t give a sh*t about what kind of smartphone they have. Before, there was also a strong core of (misguided) techies that honestly believed the Samsung phones were technically the best phones. I think the iPhone 6 & 6+ have moved most of that group into Apple’s column.


  3. Oh and… WordPress won’t let me post any more URLs on this page. (2 is the limit). But this is so dire, I have to share:

    Samsung caught disabling Windows Update to run its own bloatware
    Who cares about your security? There’s hardware to coddle

    You’ll find this article over at The Register if you search for the title above. To quote:

    Samsung computer users could find themselves wide open to attack because the software the Korean giant bundles on its systems disables Windows Update.

    The problem was spotted by independent security researcher Patrick Barker after a Windows user complained that the Windows Update function, which automatically downloads patches and security fixes from Microsoft, was being randomly disabled.

    The culprit turned out to be a piece of code called SWUpdate, which Samsung bundles on its machines to handle driver updates for its hardware. SWUpdate, in turn, runs an executable called Disable_Windowsupdate.exe as part of its standard operations. Guess what that does. . . .

    It’s hard to see why Samsung thought disabling Windows Update was a good idea, given that Microsoft regularly uses it to push critical security fixes for all of its major products, but some bright spark obviously pushed the idea through.

    What a gawd awful company.

    1. Funny that they run an executable to disable Windows Update.. Wonder if you can simply rename say calc.exe and just have it run that every time it tries to disable Windows Update.. 😛

  4. From my point of view, the reason Samsung struggles could not be more clear.

    The reason that Samsung sales have been declining in prior years had nothing to do with the actual devices and everything to do with lack of back-end support.
    Slow and no upgrades on IOS versions. Bugs not getting patches. We all know how bad Samsung support was on both the phones and tablets. I mean CMON…..Note 10.1 (2014) still running KitKat? It really does not matter how good the device is, if I can not count on getting support once I pay that premium price, I will likely look elsewhere the next time.
    Apple may not have the most advanced hardware but they do a very good job of this support after the sale.
    Combine that with the fact that prices have steadily risen for any Samsung device… Anybody with half a brain does not decide declining sales on this year’s model means raising prices for next year’s model is a good idea.

    And when the sales continued falling, they took all the wrong lessons from the decline.
    They tried to be more like Apple, not understanding that for equal money, a person would not buy “like Apple”, they would just buy Apple.

    Then Samsung decided to take away features that actually distinguished them from Apple..

    The wonder is not why Samsung sales are declining. The wonder is how they are selling as many units as they are.

    The sad thing is that if Samsung actually just went back to building rock solid devices, put the removable battery and microSD card back in….AND actually started supporting their devices after the sale, they would see sales gradually increase….once people actually saw a little support.

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