“One data point that I find increasingly important to keep track of is the current iPhone user base,” Neil Cybart writes for Above Avalon. “This information isn’t just useful when talking about the iPhone upgrade cycle, but it becomes critical when referring to adoption rates for services such as Apple Pay, and soon, Apple Music, and Apple’s video streaming service.”
“Running basic arithmetic… I get an iPhone installed base of approximately 475 million users,” Cybart writes. “Is this an exact number? No. Is this a good estimate of roughly the number of people with an iPhone (all models)? Yes.”
Cybart writes, “With this estimate in hand, we can start to break out the iPhone base by model.”
Read more in the full article here.
MacDailyNews Take: A good analysis that backs up the idea that there remains a lot of headroom for new iPhone sales to users of older iPhones.