Apple asks Taylor Swift, others to promote revamped Beats Music service

“Apple Inc. has asked Florence and the Machine and more than a dozen other artists for exclusive deals to promote a revamped Beats Music, and persuade people to ante up for what they’re accustomed to getting pretty much for free,” Lucas Shaw reports for Bloomberg. “The company’s in talks with the British group, which is set to release an album in June, about giving Apple limited streaming rights to a track, and has approached Taylor Swift and others about partnerships, according to people familiar with the matter. The idea is that exclusives will be bait for music lovers loathe to pay for subscriptions.”

“The offering from Apple — whose iTunes is the world’s largest seller of music — will be the most-watched subscription-only effort yet,” Shaw reports. “Beats Music will be retooled and re-launched this summer, possibly with a new name. There will be a $9.99-a-month subscription for individuals and a family plan for $14.99, according to the people, who asked not to be identified because they’re not authorized to speak publicly about the matter.”

Read more in the full article here.

MacDailyNews Take: Once all of this is running, Apple should offer a single subscription deal that bundles iCloud storage, iTunes Music subscriptions, Internet TV, etc. for one price.

Related articles:
U.S. feds weigh investigation of Apple’s forthcoming ‘iTunes Music’ streaming service – April 7, 2015
EU regulators already probing Apple’s music streaming plans in Europe – April 2, 2015
Apple’s ‘iTunes Music’ streaming service to cost $9.99/month, no free tier; iTunes Radio to get makeover – March 26, 2015
With iTunes Music, Apple wants to help music labels roll back the tide of free digital music – March 6, 2015
Apple may release ‘iTunes Music’ with iOS 8.4 ‘Copper’ – February 9, 2015
iTunes Music: New Beats service will continue Apple’s reign as the king of digital music – February 4, 2015
Apple’s Beats-based music service plans revealed, including Apple’s first Android app – February 4, 2015


  1. Was really hoping they were getting her involved in promoting the Swift programming language, in an effort to make learning programming more appealing to young people.

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