Tim Cook wears custom Apple Watch with red crown

Apple CEO Tim Cook visited Apple Store, Palo Alto yesterday and talked with CNBC’s Josh Lipton (after talking with The Loop’s Jim Dalrymple, described by the CNBC as a “bearded man”).

Cook described the Apple Watch preorder’s as “extraordinary.”

As noted by 9to5Mac‘s Benjamin Mayo, Cook wears a custom Apple Watch (stainless steel) with unique red Digital Crown (normally reserved for gold Edition models) with a white fluoroelastomer band that he sometimes changes out with other bands.

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Direct link to video here.


  1. Maybe it is not a ‘custom watch’ after all. Perhaps there will be a ‘Product Red’ version of the Apple Watch.

    Or perhaps there will be little stickers with each watch so that you can customize the crown color?

    1. “or perhaps there will be little stickers…”


      This is “Mac” daily news, not “shitty watches you put stickers on” daily news…

      No. Apple will not be providing “stickers” for you to put on your watch.

      1. Although I do not agree with his comments, I was unaware that there was a mandate or requirement for a comment to be necessary in order to express free-speech, or expressing opinion, or make a joke…

        Freedom means that people get to make comments that you don’t like or that you disagree with. Don’t be so thin-skinned.

        There are plenty of countries in the world where they don’t tolerate free speech. Maybe those would be more suitable to your views?

        1. I agree with Chase. You really need to calm down. “Don’t be so thin skinned?”. How was this an expression of being thin skinned? I thought the original comment was completely irrelevant as well. I guess I’m thin skinned too?

  2. It isn’t stainless steel. It is an Apple Watch Edition platinum prototype, hence the digital crown. They publicly stated that they tried other precious metals.

    1. Oh, liver, what a timely comment!
      I’m sure Tom Dickson is warming up his Blendtek blender in eager anticipation. Even he probably cannot afford to attempt to emulsify an Edition version. It’s too bad their blenders are great for blending anything but food. Sort of like Microsoft & Android, their user interface sucks. Most pro chefs use Vita Mix. It’s hard to beat an analog variable speed knob for most tasks. The “Will it blend?” videos are still a gas, and a great sales gimmick.

      1. I disagree about the Blendtec blender. We use ours all the time for smoothies with ice, large fresh/frozen fruit, etc. and it works great. The VitaMix blenders are awesome too.

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