“Apple Inc. has asked Florence and the Machine and more than a dozen other artists for exclusive deals to promote a revamped Beats Music, and persuade people to ante up for what they’re accustomed to getting pretty much for free,” Lucas Shaw reports for Bloomberg. “The company’s in talks with the British group, which is set to release an album in June, about giving Apple limited streaming rights to a track, and has approached Taylor Swift and others about partnerships, according to people familiar with the matter. The idea is that exclusives will be bait for music lovers loathe to pay for subscriptions.”
“The offering from Apple — whose iTunes is the world’s largest seller of music — will be the most-watched subscription-only effort yet,” Shaw reports. “Beats Music will be retooled and re-launched this summer, possibly with a new name. There will be a $9.99-a-month subscription for individuals and a family plan for $14.99, according to the people, who asked not to be identified because they’re not authorized to speak publicly about the matter.”
Read more in the full article here.
MacDailyNews Take: Once all of this is running, Apple should offer a single subscription deal that bundles iCloud storage, iTunes Music subscriptions, Internet TV, etc. for one price.
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