Apple CEO Tim Cook: Apple Watch preorders ‘incredible’

“With Apple selling out of early supply this morning of its Apple Watch, and with general availability not occurring at retail for two weeks, everyone, both curious and those who’d already spent money, are relegated to checking out the device but not walking away with one,” Tiernan Ray reports for Barron’s.

“The watch looks better in person than it does in pictures,” Ray reports. “In person, the device has a lightness and elegance that doesn’t come across in the pictures.”

Ray reports, “Meanwhile, in an interview on CNBC this afternoon, Apple CEO Tim Cook told the network’s Josh Lipton the pre-order day ‘has been incredible.'”

You know, this morning I got reports from all the way around the world, from Japan to Australia to China to Germany to France to the U.K., Canada, and now the U.S. It is extraordinary. Customers are giving us great feedback and orders are great as well. – Apple CEO Tim Cook

Check out the photos in the full article here.

Related articles:
Apple Watch sold out in minutes; didn’t preorder in time, how’s June sound? – April 10, 2015
Here are the dates you can expect to get your Apple Watch – April 10, 2015
Apple Watch on fire as Apple sells out fast – April 10, 2015
Apple Watch draws strong turnout at Apple Retail Stores – April 10, 2015
Apple Watch already sold out – April 10, 2015
Open thread: Did you get your Apple Watch preorder placed? – April 10, 2015

73 Comments

    1. DOOOOOOOOOOOOOMED!!! Why they’ll be crushed to death by the weight of the Franklin greenbacks pouring in alone! The Tsunami of affection, lustful desire, and ravenous purchases will cause them to gasp for their very air!

    2. Wall Street happens to think Tim Cook is a liar so the verdict isn’t entirely in yet. For reasons beyond my comprehension, I’d swear Wall Street wants AppleWatch to be a failure considering such negative attitudes such a new product. It’s really weird how narrow-minded these individuals are.

      1. Remember that the analysts are employed by people who sell options. For Apple, the bulk of their losses are on the call options that investors buy because those investors believe in Apple’s track record and it’s future. When the bias is always on the call side it behooves these analysts to try to hedge their employers’ investments with a huge load of negativism.

    3. Exactly, Wallstreet knows that once all these early adopters actually get them, they’ll all badmouth the devices, then nobody else will ever buy another Apple Watch.

      And then, in fits of rage, they all will also throw their iPhones and iPads into the garbage, and then run to BestBuy and buy Samsung devices as replacements.

      1. Indeed it is amazing how they can put so little faith in Apple yet put so much in events that have never happenned nor is there any real evidence it is going to. Seems they just can’t bring themselves to support a company that doesn’t force its vision on the public rather than present one the public buys into. Clearly they have little respect for the consumer over their big business mates.

    1. I still think it is one person, 14-19, or two of them in a fiendly competition to scare up reaction from the bleating gay Appel lambs.This person or persons are pre-hackers still fiddling with kiddie scripts in between taking headshots in Call of Duty, surfing porn sites and trying to hang at Reddick. the attacks are motivted by hormones. and a craving for social relevance, perhaps as a result of bullying in school. The pattern resembles neighborhood tire piercings, animal mutilations, and playground vandalism. As with any variety of troll they are best fought by ignoring them. So sorry to steal your fun, but others might take note of Heloise’s advice.

      1. Your suppositions may have some validity. But I take exception to likening trolling fan-baiting to “neighborhood tire piercings, animal mutilations, and playground vandalism.” The trolling on this site is annoying. But animal mutilation is a sign of a serious mental problem that can escalate into serious crime against people. Vandalism often results in hundreds or thousands of dollars in property damage and can also endanger people. These things are not even in the same league as MDN trolling.

        1. Consider me scolded. but. I do want to emphasize that I was looking at patterns of behavior, not severity of transgression. I’ll try for more clarity in the future. God, this site is unforgiving!

      2. “Don’t Feed The Trolls” is excellent advice, unless of course one is a skilled veteran in the Computer Warz and knows how to skillfully and playfully drive them away. Don’t underestimate how fun troll trampling can be, as well as beneficial to the site being trolled. IOW: Because of our reputation for skilled evisceration of trolls around here, we get very few relative to what I see elsewhere as well as what we’ve had here in the past.

        1. I’ll give you credit for some of that, but I also believe the guys running MDN (who were once laissez faire wrt comments) have taken a stronger policy and hired a moderator with the power to delete you completely., due to more and more reader complaints over the last 2-3 years. A couple of times I saw some shocking stuff in the comments section, when I went back later the sidewalk had been scrubbed clean

        2. There has been some scubbage! No doubt about it. I got knocked off here for a weekend last month for posting something unlikable at the executive level. A dear friend of mine here has had repeated troubles, although I never knew why. There have, of course, been the obscene trollers and those who get way too bipolar to comprehend.

  1. You have to celebrate their success. Hard work, relentless dedication to quality, and humility pay off.

    And as a shareholder, you’re doubly rewarded.

    Can’t wait for my 42 to arrive.

  2. Analysts:

    “Apple Watch will not sell”
    then
    “Apple Watch sold out because they had small numbers Available”
    then
    “This ‘supply constraint’ principle’ shows Apple’s supply chain is deteriorating or they had ‘no faith’ in the product and ordered little”
    then
    “Apple Watch sold gazillions but that is NOT good because next year in comparison without a new product launch sales will pale in comparison”
    then
    “Although Apple Watch has been selling millions over the last few years we are sure THIS year the market will be saturated”

    in short
    “Never buy Apple, we’ve said it since 1976… “

  3. Wow the moron down-voting loser trolls are really out in force today! Long may they suffer by unrelenting Apple success! Hilarious their own choice ineptitude will bring about their own misery best by their own masturbatory hand.

    ES&D MF’rs! (To put it bluntly.)

  4. I was awake when the watches went on sale, but I didn’t pull the trigger.

    It brings out the hipster in me when they parade these “stars” wearing the watch. I want the device’s utility to be self-evident (as was the iPhone), instead of wanting something because someone famous owns it.

    The watch is neat, but not lust-worthy to me.

    1. I totally agree. I want one. I pre-ordered. But, this celebrity crap is turning me off. For one thing, is the watch available, or not? These celebrities, who already have everything, are getting them for free. Us regulars, who have paid for theirs, can just wait. Apple really seems to be forgetting who they are. Hope this is just some effed up phase they’re going thru. This whole “luxury”, “fashion” b.s. Is getting old real quick. They are a tech company. They should be making gadgets, not fashion.

      1. Only so many new lines of gadgets they can produce, they need to expand into areas where gadgetry can improve the experience and if some of those areas necessitate a different approach, as does the watch then so be it. It shows the company can think different and adapt as it will have to do to maintain its progress. Otherwise it becomes Microsoft or IBM or a footnote in history.

    2. I’m not a fashionista and pretty much look like a bum, but I like when products make my life easier. Over the past few weeks I have been counting the number of times the watch would bring me less frustration, and it has averaged to be five times a day. This includes things like setting a timer, asking Siri a question or seeing who messaged me. I normally don’t walk around my dwelling with my iPhone on me, so having a handy communicator only a quick glance away is going to be very helpful.

      Think about it monetarily: The price of the base model is $350, divided by 5 times needed * 365 days equals $0.19 a time needed. I will probably use it more then 5 times a day, but even at 5 the $0.19 is a bargain not to have my blood pressure raise every time I leave my fu@!ing phone on the table.

  5. I LOVE Apple and Tim Cook, but I really don’t care what he has to say about the incredible orders and feedback on the Watch launch day. OF COURSE he’s going to say that. He’s NOT going to apologize for having insufficient inventory to meet demand or admit they are having production/yield issues.

    1. Damn right. I sent him an angry email about an hour ago. I posted that angry email on my personal blog too and loaded with enough SEO to attract other Apple customers. All of us who got shafted today should email Tim Cook, and call the online Apple store customer support until they do something for us.

      1. Sour grapes. If you wanted one in April/May, then you should have been awake at 2:01am pacific this morning like the rest of us. Tim Cook doesn’t owe you an Apple Watch. You should have known supply would disappear within an hour or two. If you didn’t know that, then you haven’t been paying attention.

        1. Call it what you want, but Apple should have had enough stock to at least last for a few hours. I have preordered nearly every iPhone that I’ve owned, and all of them arrived by the release date. My iPhone 4 arrived the day before. I had a right to expect that Apple would have the necessary stock to all those of us who preordered on the first day to get our Apple Watch on April 24th. I have been paying attention, and nothing that I read gave me any indication that Apple would sell out in 15 minutes. I got up at 4am Central, and there should have been enough Apple Watches. If I tried to preorder at 10am or noon, I would understand the delay.

        2. Sorry you’re disappointed but sometimes that’s the way things go down. As has been mentioned, I think they wold have had a hard time gauging what models and sizes were going to be most popular.

          I wanted to get one form the first batch too, and only had to stay awake another 20 minutes but I couldn’t do it. Had an important meeting in under 5 hours so I chose to go to sleep.

          Ordered when I got up and I’ll be getting mine in June. I’m ok with that.

        3. Will you be OK with it it if your order slips to July? August? At what point will you get pissed off? Some may think I’m just being a crybaby, but the way I see it they have handled this roll out in a very unusual way. They announced the product in September. They then announced it again last month. So, between September and April, they didn’t bother to figure which versions would be in the most demand? The logical assumption would be that most people would buy the lower cost product which is the Apple Watch Sport. It makes sense to have more of them available to sell. And maybe the big variety of models adds to the confusion about which ones to have in highest availability. Here’s another thing to think about… When you get your Apple Watch in June, they will likely announce its successor just a few months later. Two months will have been stolen from you. I have never waited this long for a preordered product, and I shouldn’t have to. Also, keep in mind that a couple of days before, it leaked that a lot of orders would likely get delayed. Apple knew this would happen yet they keep saying that the product will be available on April 24th. That’s false advertising.

      2. 1. Nobody got shafted monetarily.
        2. We all knew demand was going to be high. Tim Cook has a choice: stockpile 10-20 M watches to meet demand for launch, or release earlier. I like earlier because stores dont want all 10 M customers on the same day. Also, its good for PR overall to keep the excitement going 🙂

        1. Plus they need to determine what the reality of order quantity mix is in order to adjust the manufacturing mix. That can’t be done until now. Guessing the mix is all they can do in advance of today. Now they have real orders to adjust manufacturing plans now.😃

    2. You miss the point. The point is he would not say anything if things were bad. Not that he would go into explicit detail about why they were bad.

      The fact he is saying they are “good” means that things are not “bad”. Do you see the difference?

      God, am I really having to explain this?

      1. Very few modern human transformations have ever occurred.

        The first was the arrival of human vocal cords. This allowed the transfer of information & ideas and creation of new items by collaboration.

        I remember the discussion of the creation of writing and mathematics from Mesopotmania in the Euphrates and Tigris region. It started the transformation of human memories to objects that could be used to teach future generations and aid production & commerce.

        Humans went through the start of “industrialization” which transformed the amount of physical work man must do to stay alive, reducing it dramatically.

        Now Apple Watch is part of the mix of personal arena of communicating, collating collaborating and and information both by individuals and their connected peers in an efficient unobtrusive way that lets each person achieve to the true limit of their abilities.

        The last 150 years has been singularly astonishing in mans ability to create and use materials to better all humanity.

    1. I feel your pain Howie even tho I did not order one of these Watches myself. Apple/Cook is a supply chain genius and has more money than god so why the short supply? The only answer that makes any sense is that they underestimated demand. This is understandable given how new and untested the thing is, also it is their first product with so many variations. For a long time they bragged about being able to place all their products one one table. All their company’s divisions focused on that one table. Now they are having to learn to handle product diversity better, and I think that requires a big shift in their thinking. I just hope they don’t ask Procter & Gambel for advice.

    2. Howie, my guess is that if Apple had 2 or 4 times as many Apple Watches, they would still be all sold out in an hour or two.

      There are hundreds of millions of people who know that “Apple delivers.”

    3. Remember, Chinese New Year ended Feb 24 and lasts about one week, so they probably waited to start full-scale production until after then. Up until then they were fine tuning everything such as the firmware that would be preinstalled on them. I read that they were still fine-tuning the battery usage to get more time out of a charge. So they’ve been making about 250,000 watches per day if they started with 10 million as a goal after Chinese New Year. And moving forward until April 24, they will be making even more watches to keep up with the demand.

  6. Apple has taught us that a million things made half way around the world is a small number.

    I can image a million blades of grass or a million leaves but a million Apple watches selling in a few hours- that I can’t imagine. Apple might sell 10 million watches by Monday.

  7. What’s really telling is that the Edition model delivery time is pushed back to August. That means the model that would sell the least (in terms of quantity) is seeing the highest comparative demand.

    I also believe that Apple will sell far more than one million units this weekend. I’m thinking more along the lines of 3-5 million, if not more.

  8. According to a report I read on Bloomberg online, the Apple Watch launch is a failure. That’s because there aren’t lines snaking around the block at Apple Stores like they were for the iPhone 6.

    Never mind that the only reason to go to an Apple Store is to try on an Apple Watch – and that too by appointment – since they are not on sale at the stores!

  9. Anger Management.

    Your mother is probably still waiting for you to take out the garbage as you PROMISED her you would. And more than once.

    Amazing that you would do so, considering the insight that you have re how Apple should conduct themselves.

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