5 reasons why Apple’s historic $750 billion market value could get even bigger

“Apple has broken its fair share of records lately, posting the most profitable quarter in history after selling a record 74.5 million iPhones and becoming the first U.S. company to cross the $700 billion valuation mark,” Lauren Gensler reports for Forbes. “Investors have gobbled it up and shares have already gained 17% this year, trouncing the broader market.”

Gensler reports, “But its stock could go higher yet still, says a recent note from Citi, joining bulls like billionaire activist investor Carl Icahn, who recently argued that Apple is actually worth more than $1 trillion.”

Here are five reasons Apple could continue to reach new heights, pointed out by Citi analyst Jim Suva:

1. People are upgrading their phones more often
2. The stock is cheap
3. Margins can continue to rise
4. Apple Pay and Passbook have big potential
5. Apple doesn’t just have to be a consumer brand

Each of the five points discussed in detail here.

9 Comments

  1. It’s strange how Wall Street is just noticing all this about Apple now when the company really hasn’t change that much in the last few years if you look at the fundamentals. I agree that the split, dividends and buybacks certainly must have helped attract more attention, but the company is pretty much operating the same as it ever did. I think Wall Street is finally putting Steve Jobs out of the picture and maybe that’s what’s changed in Apple’s favor. Whatever it is I’m really happy with how things are working out. Apple has already passed my expectations for this year. I just hope it can hold onto these recent gains.

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