“If Detroit’s top brass are operating with the same acumen as former General Motors CEO, Dan Akerson, Apple should be tripling their car efforts,” Mark Reschke writes for T-GAAP. “Apple taking on Akerson and other automotive ‘wiz kids’ may make former Motorola & Microsoft CEOs (Ed Zander and Steve Ballmer) look like a genius.”
They’d better [understand the automobile industry] if they want to get into hard-core manufacturing. We take steel, raw steel, and turn it into a car. They have no idea what they’re getting into if they get into that. – Dan Akerson, former General Motors CEO
“If the iPhone giant chooses to focus its financial war chest, creativity and technology prowess on the auto industry, Apple will turn the market upside down. Apple will not build a car like the current automotive market, rather, they will build a car like no one has seen before — from design to the manufacturing process, it will leapfrog the market,” Reschke writes. “GM, Chrysler (Fiat) and Ford had better pray that Apple finds something far more interesting to focus on than consumer transportation.”
Read more in the full article here.
MacDailyNews Take: Ooh, not just steel, but raw steel. How will Apple ever figure that out?
It took Detroit’s collective genius approximately two decades to realize that festooning their shiteous jalopies with all manner of chrome doodads was passé. Jony Ive and Marc Newson would annihilate the lot of them with ease.
We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in. – Ed Colligan, Palm CEO, November 16, 2006
Apple hairball? Ex-GM CEO says building cars may not be worth it – February 18, 2015