Apple may not lead in market share, but dominates other critical metrics

“The most obvious, but not necessarily most insightful, measure of winning is market share — who is selling the most smartphones. On that measure, Google’s Android, led by Samsung-made phones, has long been in the lead,” Aaron Pressman reports for Yahoo Finance. “Apple shipped only 15% of all smartphones worldwide last year, according to Strategy Analytics. ”

“But by several other important measures, Apple has been crushing the competition. A look at fourth quarter smartphone profits by Canaccord Genuity analyst Mike Walkley, for example, calculated that Apple had captured 93% of the total, a dominant share if ever there was one,” Pressman reports. “Apple also looks healthy and powerful when considering user activities. iPhone owners not only spend more time browsing the web and using apps, they also spend more money. They spent some $15 billion last year on paid apps and in-app purchases. Google’s Android, with many more users, had only about half the app revenue of iOS.”

Pressman reports, “And iPhone owners are more loyal to Apple, with 76% of customers planning to buy another iPhone in the future compared with just 58% of Samsung phone owners planning to stay loyal to their current brand, according to a survey last year by WDS.”

Read more in the full article here.

MacDailyNews Take: It’s not amassing market share that matters per se, it’s the demographics of the market share you’ve amassed that matters most.

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    1. There’s only one problem with that outlook. When that 1 customer goes away or dies, that’s it for you. That’s how Wall Street sees Apple. WS seems to feel that it’s better to have those million customers. Meaning, more customers are always seen as better.

  1. This is what’s silly: The reason that the pundits continue to worship at the Church of Market Share is that the holy doctrine of that church states that once market share dominance is established, profits will surely follow. In other words, Android’s dominance in market share must have meant that they would eventually own the lion’s share of the profits, and Apple would fade away.

    Apple has proved them wrong over and over and over. Android continues to lead in market share, but nobody’s making money from it. Apple’s iOS is number 2 (worldwide at least), and they are gobbling up so many profits that they could crush any other company like a bug.

    So when do they give it up? When do they just admit that market share doesn’t mean diddly, at least not in the smartphone market? We jokingly call it the Church of Market Share, but they hang onto that idea like it truly is a religion.


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