“‘We want to move from people needing Windows to choosing Windows to loving Windows. That is our bold goal with Windows.’ So spoke Microsoft CEO Satya Nadella at the outset of his brief speech at the Windows 10 coming out party on Wednesday,”Pressman reportsAaron Pressman reports for Yahoo Finance. “And while the software looks sharp and includes a bunch of useful, new features, Nadella’s emotional pitch sounded a lot more like his wrong-way predecessor, Steve Ballmer, than the savvy newcomer who took over last year.”
“And it wasn’t just seeking the love – Nadella also sounded like he was reviving Ballmer’s strategy to focus on improving and protecting Windows as the top priority, even as the world has moved on to more mobile and Internet cloud-based platforms,” Pressman reports. “‘Simply put, Windows is the best place, it’s the home for the very best Microsoft experiences,’ he declared. ‘There’s nothing subtle about this strategy. It’s a practical approach, which is customer first. We want to give ourselves the best opportunity to serve our customers everywhere and give ourselves the best chance of helping customers find Windows as their home. That’s what we plan to do.'”
“Ballmer’s big mistake was focusing too much love and attention on Windows. Ballmer was also known for his deep, perhaps even excessive, devotion to Windows and Microsoft, whether getting worked up on stage, shouting at developers, criticizing competitors or forbidding his kids from owning iPods,” Pressman reports. “Nadella seemed to mark a sharp break from Ballmer’s Windows obsession. Last March, at his first-ever product unveiling, Nadella started off the demonstration not with a Windows laptop or Surface tablet but with an Apple iPad. Here, finally, years late, was Office for the iPad… Now investors will have to monitor Nadella’s next steps very carefully.”
Read more in the full article here.
MacDailyNews Take: As we wrote last year, just before Nadella was officially named Microsoft CEO:
It’s tough, if not impossible, to deliver the type of change Microsoft needs when you’re a lifer. 🙂