How many iPads did Apple sell last quarter?

“That iPad sales declined year over year in Apple’s December quarter should come as no surprise to anyone who follows the business,” Philip Elmer-DeWitt reports for Fortune.

“Analysts’ estimates range from 16.3 million to 25 million, down from 26 million last year,” P.E.D. reports. “The average estimate, 21.5 million, represents a drop of 17.4% from last year’s 26 million — the worst year-over-year falloff in four quarters.”

“For the record, the amateur analysts this time around were ever-so-slightly more bearish about the iPad than the pros,” P.E.D. reports. “We’ll find out who was closest to the mark when Apple reports its fiscal Q1 2015 earnings after the markets close on Tuesday Jan. 27.”

See each of the analysts’ individual iPad unit sales estimates for Apple’s fiscal Q115 (holiday quarter 2014) in the full article here.


  1. I expect the same old, i.e. iPad sales below expectations, with an even greater falloff than last year.

    Idiot analysts will proclaim Apple lost its way, and of course miss the obvious: the iPhone 6 and especially 6 Plus removed the need for many to have a iPad mini, not to mention they didn’t really improve the mini except to add Touch ID.

      1. Based also on Justin Reese’s comment below, I suppose it’s possible something like the unexpected drop in gas prices may have made many people more willing to spend some money.

  2. Considering that I had my 9-year record sales day of $27,000 in mostly iPads the day before Christmas, I’m not entirely with this article.

    I sold an iPad every ten minutes over the course of a 16-hour shift.

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